Business Planning Digitalization Innovation Strategic Thinking 
Red Star Kim
MARCH 6, 2023
At the start of March, there was an online PM Forum workshop on “Being more strategic ”. Delegates were from legal and accountancy firms with roles as varied as marketing, digital marketing, business development, PR and key accounts (executives, managers and a director).
Red Star Kim
DECEMBER 22, 2022
Digital transformation. Preference for digital/virtual meetings. Commerciality – Finance, pricing, innovation and research (kimtasso.com). Specifically, a M&BD team may need far more detailed plans than fee-earners who will prefer a high-level summary showing the main actions required. Immigration and social unrest.
Red Star Kim
MARCH 7, 2023
Look to the business plan and departmental plans. Prepare a strategic M&BD plan. You might consider: What’s important to your senior management team? What’s important to your fee-earners? What’s important to your clients? Where can I have the biggest impact? What are our goals?
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