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Digital Product Engineering – Benefits and Challenges

Customer Think

Today’s fast-paced & tech-driven business landscape requires organizations to stay ahead of the competition with a keen focus on innovation & efficiency. One transformative thing that has emerged as a catalyst for business growth can be referred to as Digital Product Engineering.

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Being more strategic – Case studies and insights (Ireland May 2023)

Red Star Kim

I was delighted to return to Dublin to lead an in person training workshop for PM Forum Ireland on “ Being more strategic” with delegates from law, accountancy and consultancy firms. We considered strategic thinking, business strategy and marketing and business development strategy.

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Preparing M&BD professionals for the future – learning, skills and knowledge transfer

Red Star Kim

And that some content – e.g. digital skills – is best learned through video whereas “softer” skills through personal interactions. How to deliver M&BD training and promote learning effectiveness Our second interactive exercise considered how to promote learning and harness different training opportunities. What are soft skills?

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Be more strategic – A metaphor: Analyse, join and align the dots

Red Star Kim

At the start of March, there was an online PM Forum workshop on “Being more strategic ”. Delegates were from legal and accountancy firms with roles as varied as marketing, digital marketing, business development, PR and key accounts (executives, managers and a director). Find time to conduct analysis and think Block regular time (e.g.

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Value Net Model

Flevy

This framework aids in identifying and leveraging both competitive forces and cooperative opportunities, thus fostering innovation and strategic thinking beyond conventional competitive strategies. The Value Net Model is invaluable as it provides organizations with a more comprehensive view of their competitive landscape.

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Research update on the most in-demand soft skills

Red Star Kim

Diversity and inclusion (communicating for D&I) is covered well here Book review: Digital Body Language – How to build trust by Erica Dhawan (kimtasso.com) ). Strategic thinking: Senior professionals will need to be able to see the big picture, identify trends, and make decisions that support the long-term success of the business.

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Future Marketing/BD Manager – Build resilience to avoid being overwhelmed

Red Star Kim

Key points include: Practice your acceptance skills with healthy self-talk: ”Even though I have many things to do, I can only focus on the one thing I’m doing right now” Track your time to give yourself an accurate baseline (Large-scale research indicates that the proportion of people working over 60 hours per week is quite small, at around 6%) Check (..)

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