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Key account management best practices

Arpedio

Key account management best practices ← Back to blog In today’s competitive landscape, effectively managing key accounts is not just a strategy: It’s a necessity. The primary objective of this strategy is to either maintain or expand the profits derived from these key or strategic accounts.

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Key Account Manager vs Sales Manager: Navigating the World of Digital Key Account Management

DemandFarm

Is a key account manager the same as a sales manager? Meet Anna, a diligent Sales Manager at Brilliant Solutions , a thriving software company specializing in cutting-edge automation tools. Her daily tasks revolve around driving sales, managing the sales team, and ensuring sales targets are met.

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The best org chart tools for relationship mapping

DemandFarm

Imagine you’re a key account manager at a multinational corporation. Your day-to-day involves navigating complex client organizations, each with its own layered hierarchy and network of decision-makers. For key account managers, org chart software is particularly valuable.

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Why Every Key Account Manager Needs a Crisis Playbook

SmartKarrot

When KAMs can confidently communicate and execute a response strategy during trying times, it resonates with clients, showcasing the organization’s commitment to their well-being and the sanctity of the partnership. Key Elements of an Effective Crisis Playbook Key Account Managers navigate business and people.

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The Wild West, Cher and Covid – Reflections from a Referrer Management workshop (June 2022)

Red Star Kim

The MBL workshop on Referrer and Intermediary Management earlier this week combined those in front-line fee-earning roles (e.g. employment and family solicitors) with those from marketing and business development in legal, tax, wealth management and property firms. Referrals – The role of internal communications (kimtasso.com).

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Account management software tools

Arpedio

Account management plays a central role in building lasting client relationships and ensuring customer satisfaction. In today’s dynamic business environment, manual account management methods are often time-consuming, prone to errors, and outdated.

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7 Key Account Management Tools of the Future that are Here Now

Account Manager Tips

Are you doing key account management the hard way? Effective key account management requires you to increase profits, develop relationships, increase satisfaction, grow revenue, improve retention and reduce conflict. Let's take a look at 7 of my favourite key account management tools.