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Key Account Manager or Strategic Ecosystem Leader?

Arpedio

The KAM must manage a program and lead the business strategy across internal stakeholders and the value co-creation with the stakeholders at their key accounts – not a trivial endeavor. Static documents quickly become outdated in our dynamic customer and competitive environment. Digital Requirements for KAM. Share on facebook.

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White Space Analysis: A Complete Guide

Arpedio

It serves as a great KAM (Key Account Management) tool as it gives KAMs, Sales reps, as well as Management the insights to make the right strategic decisions on how to move forward and keep growing key accounts. Make informed decisions during times of market changes or economic uncertainty (which is very relevant in these Covid times).

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White Space Analysis: A Complete Guide

Arpedio

It serves as a great KAM (Key Account Management) tool as it gives KAMs, Sales reps, as well as Management the insights to make the right strategic decisions on how to move forward and keep growing key accounts. Make informed decisions during times of market changes or economic uncertainty (which is very relevant in these Covid times).

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How to calculate ROI of CRM (& improve it too!)

Insightly

Simply divide your net profit by the total investment, multiply by 100, and you have your number: ROI = net profit / total investment * 100 But estimating ROI for a business system—such as a Customer Relationship Management system (CRM) —is not as straightforward as a one-time advertising campaign. the ROI of CRM). They want to sell.

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Here’s What You Missed at TRANSFORM 2020

Showpad

Showpad Co-founder and President, Louis Jonckheere, spoke about creating an easy B2B customer experience. . In fact, 77% of B2B buyers feel that making a purchase is too complicated and time consuming. Collecting and documenting customer knowledge can help your reps tailor the buyer experience to each customer. .

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How to systemise account management in your agency, with Alex Raymond

Account Management Skills

Not project management systems, not CRM systems, but having a dedicated system to guide the agency account management team, when it comes to managing and delve developing existing client relationships. With the account management world, you do it based on the commitments you’re making to your customers. Jenny 06:11.

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The Sliding Scale of Sales Transformation

Mike Kunkle

Understanding general buyer personas and buyers’ journey or buying processes, including challenges, opportunities, impacts, needs, objectives, priorities (COIN-OP), decision process, decision criteria, decision roles, desired outcomes with metrics and measures, and consideration of both the decision makers’ business and personal needs.