Red Star Kim

JUNE 15, 2023

At the start of June I had the pleasure of leading PM Forum ’s “Towards KAM (and ABM) – Helping fee-earners with client relationship management” online workshop. Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum. Others may find that the M&BD team is responsible for research.

Key Account Management 130

Key Account Management Account Management Management Client Relationships 130

Strategic Communications

OCTOBER 3, 2023

Responsibly managing resources is important,” says Lisa Loftis, product marketing manager at SAS. Content, products, or designs that are co-created by the brand and influencers from the very beginning will thrive in 2023.” Note: This piece initially appeared in destination CRM.)

Marketing 80

Marketing Advertising Co-Creation Digitalization 80

Hubspot Sales

MAY 3, 2024

I interviewed Appareify Co-Founder Nora Salama about the pros of AI in customer service. HubSpot HubSpot is a CRM platform that can help you simplify your processes across sales, marketing, and customer support. HubSpot’s CRM is free. Get started with HubSpot AI today. Here's what I found.

Small Business 71

Small Business Media Co-Creation Publishing 71

Nutshell

FEBRUARY 13, 2019

According to the Society for Human Resource Management , a proper onboarding process should accomplish three main objectives: 1. The Sell to Win Playbook collects 55 of the best expert sales tips we’ve ever published. Account for the length of the sales cycle in your target creation so that the goals are reachable.”.

Onboarding 82

Onboarding Sales Co-Creation Organization 82

Zendesk

SEPTEMBER 19, 2022

Fix the problems.” — Ben Sardella , co-founder of Datanyze. We’ve fired top performers because they didn’t fit our culture [and slowed us down].” — Wiley Cerilli , CEO and co-founder of SinglePlatform. Many of them will be decision-makers sooner than you’d expect.” — Dzintars Lusis , managing partner at EF Finanses.

Co-Creation 52

Co-Creation Sales Decision-making Sales Leadership 52

Hubspot Sales

APRIL 23, 2021

Turn off that solopreneur mindset and get the support you need to manage and grow your business with this mix of free and paid resources. It lets you plug in all of your favorite tools so you can manage data, track your customers, and close deals all in one place. Some focus on specialized tasks (i.e. communications platform).

Small Business 95

Small Business Finance Banking eCommerce 95

Nutshell

MARCH 19, 2021

The B2B Marketer’s Toolkit collects 120+ of the best lead generation tips ever published on the Nutshell blog. Start your Facebook campaign: Access your Facebook page and create an ad in the Ads Manager section. Co-marketing: Co-marketing happens when two companies create one piece of content together. Of course you do.).

Marketing 71

Marketing Co-Creation Media Advertising 71