Turning lemons into lemonade: Five ways to reset on customer management fundamentals in a post-pandemic world
Strategic Account Management Association
SEPTEMBER 13, 2021
By Dave Duke, Co-Founder and CCO, MetaCX, and Joel Schaafsma, Research General Manager, SAMA. Now more than ever, many customers are looking for suppliers that effectively offer strategic thought leadership. Examine the methodologies and frameworks that are being used to guide customers down a path to value realization.
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