Strategic Account Management Association

AUGUST 6, 2021

Director Global Account Management, Aramex. Aramex is a leading global provider of comprehensive logistics and transportation solutions, headquartered in Dubai and listed on the Dubai Financial Market. Responding to Market Shifts. Its mission is to handle defined strategic key accounts.

Supply Chain 520

Supply Chain Logistics Co-Creation e-Learning 520

Strategic Account Management Association

JULY 13, 2021

Disruption Leads to Innovation. Disruption, although most times unwelcome, gives way to innovation. Could the mother of creativity and innovation, in fact, be disruption? Companies are seeking interactions with customers that bring them new insight, knowledge, ideas and innovations.

Account Management 591

Account Management Innovation Co-Creation Organization 591

Cosawi

JULY 14, 2021

Account Based Marketing interview by Pfizer COE. In conversation with Dominique Côté from Cosawi Consulting– shining a light on the essential role of marketing in KAM. We talk to Dominque Côté about the central role of marketing in Key Account Management (KAM). CO-ORCHESTRATION AND CO-CREATION .

Co-Creation 52

Co-Creation Marketing Value Proposition Key Account Management 52

Cosawi

JANUARY 31, 2020

Customer buying journey: The Marketing and Sales roles in this tight collaboration. In both Sales and Marketing, we work so hard on customer centricity, customer focus and customer knowledge. This can result in loyalty and market share gains at the earliest stage of the customer journey. Get closer than ever to your customers.

Co-Creation 52

Co-Creation Marketing Sales Innovation 52

KAM With Passion

FEBRUARY 22, 2021

The concept of Key Account Management (KAM) appeared in the 70s, within industrial companies who wanted to build a closer and more stable relationship with their largest customers. In the 80s and 90s, it was picked up by other industries and sectors while evolving with the global economy and the dynamic of all markets.

Key Account Management 130

Key Account Management Account Management Management Co-Creation 130

Cosawi

DECEMBER 28, 2021

The executive sponsor can help expand these relationships, so a certain assignment length and continuity in the sponsorship commitment from the executive sponsor helps in the mid-to-long-term growth and penetration of the account, especially when co-creation is one of the relationship objectives. Dominique Co?te?

Leadership 52

Leadership Co-Creation Account Management Decision-making 52

KAM With Passion

MARCH 17, 2022

The customer was a regional market leader in software technologies for online payments through a network of affiliates. The leading contributing functions to this capability are marketing and sales. Depending on the nature of the business, other functions can be in a leading, co-leading, or supporting role.

Key Account Management 130

Key Account Management Account Management Co-Creation Global Accounts 130