Strategic Account Management Association

AUGUST 6, 2021

Director Global Account Management, Aramex. Aramex is a leading global provider of comprehensive logistics and transportation solutions, headquartered in Dubai and listed on the Dubai Financial Market. Its mission is to handle defined strategic key accounts. By Shahaboddin Wahdatehagh, Sr. Tier 3: People Development.

Supply Chain 520

Supply Chain Logistics Co-Creation e-Learning 520

Strategic Account Management Association

JULY 13, 2021

A Center of Excellence (COE) Executive “buy-in and be in” Account-based marketing. COE: A Critical Lighthouse to Provide Successful Journey Direction and Leadership. The global COE can also help foster the creation of communities of practice to exchange best practices and scale them. Three Pillars of Success.

Account Management 591

Account Management Innovation Co-Creation Organization 591

Cosawi

DECEMBER 28, 2021

A colleague from the SAMA Board of Directors, Noel Capon, recently wrote an article in Harvard Business Review, “When CEOs Make Sales Calls,”¹ in which he describes the impact of top management’s involvement in the customer relationship. Stay informed on the account through an established strategic account process. Dominique Co?te?

Leadership 52

Leadership Co-Creation Account Management Decision-making 52

Cosawi

JANUARY 31, 2020

Customer buying journey: The Marketing and Sales roles in this tight collaboration. In both Sales and Marketing, we work so hard on customer centricity, customer focus and customer knowledge. At a point of sale, you are engaging with customers at the big-box sports store, sharing the shelf with 30 other soccer balls.

Co-Creation 52

Co-Creation Marketing Sales Innovation 52

Cosawi

JULY 14, 2021

We talk to Dominque Côté about the central role of marketing in Key Account Management (KAM). One of her focus areas is maximizing Account-Based Marketing (ABM) capabilities to enable KAM and make patient-centricity a reality. Along with the Key Account Manager, marketing is the co-orchestrator of KAM – they are intrinsically linked.

Co-Creation 52

Co-Creation Marketing Value Proposition Key Account Management 52

KAM With Passion

MARCH 17, 2022

Once this organisation will have progressed enough on complex sales and on basic account management, it be in a much stronger position to enhance and expand its KAM intiative. Complex Sales. Account Management & Delivery. Account Management & Delivery. Key Account Management.

Key Account Management 130

Key Account Management Account Management Co-Creation Global Accounts 130

Mercuri International

MAY 23, 2023

In the world of sales, AI offers huge potential — and it could be what strategic account managers have been waiting for…if used correctly. AI tools to augment the SAM might include: Integration of AI in the sales process to streamline and optimize. Chatbot coaches to help in the sales process. Is senior leadership ready?

Artificial Intelligence 52

Artificial Intelligence Value Proposition Account Management Co-Creation 52