Account Manager Tips

AUGUST 14, 2022

21 free courses for key account managers to boost your skills now A key account manager has to grow and retain their clients. Find out what those skills are, along with 21 free courses to help you become a better key account manager. FAQ Do I need a degree to be a key account manager?

Key Account Management 246

Key Account Management Account Management Emotional Intelligence Management 246

Red Star Kim

SEPTEMBER 26, 2023

Process integration – Some firms separate out marketing, communications and sales functions – usually the larger firms where more specialisation is required. In this case, account managers liaise with the fee-earners. An allied development is those in Account Based Marketing (ABM) roles.

Marketing 130

Marketing Key Account Management Account Management Artificial Intelligence 130

SmartKarrot

OCTOBER 25, 2023

When KAMs can confidently communicate and execute a response strategy during trying times, it resonates with clients, showcasing the organization’s commitment to their well-being and the sanctity of the partnership. Key Elements of an Effective Crisis Playbook Key Account Managers navigate business and people.

Key Account Management 10

Key Account Management Account Management Management Construction 10

KAM With Passion

MARCH 17, 2022

Eventually, the KAM initiative was put on hold and other initiatives were started on the technical support, on the product evolution communication process with the customer as well as on managing expectations setting during the sales process more carefully. Managing customers well requires 3 complementary capabilities.

Key Account Management 130

Key Account Management Account Management Co-Creation Global Accounts 130

Red Star Kim

OCTOBER 24, 2022

Some used the DMU (see introductory video on DMUs ) and the stakeholder matrix for targeting. Portfolio management. One delegate was struck by my fun use of dinosaurs in portfolio management. Classic management book reviews – The McKinsey way, Good to great (kimtasso.com). Cross selling resources.

Meetings 100

Meetings Value Proposition Key Account Management Account Management 100

Account Manager Tips

NOVEMBER 9, 2020

Is there anything worse a key account manager has to do than tell clients about a price increase? Define the context, your communication strategy, negotiation tactics and contingency plans in the event of an escalation. The let your client know a formal communication will follow and to reach out with questions.

Negotiation 130

Negotiation Account Management Key Account Management Communication 130

Arpedio

JUNE 22, 2022

Relationship Mapping, also known as Customer Relationship Mapping, Relationship Management, or Stakeholder Management is a way of mapping B2B relationships between large organizations. It can be a complex task, as large enterprises often involve multiple stakeholders in a buying decision. What is a Relationship Map?

Stakeholders 52

Stakeholders Decision-making Sales B2B 52