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21 Free Courses for Key Account Managers to Boost Your Skills Now

Account Manager Tips

21 free courses for key account managers to boost your skills now A key account manager has to grow and retain their clients. Find out what those skills are, along with 21 free courses to help you become a better key account manager. FAQ Do I need a degree to be a key account manager?

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Why Every Key Account Manager Needs a Crisis Playbook

SmartKarrot

Key Elements of an Effective Crisis Playbook Key Account Managers navigate business and people. Here, we dissect the fundamental elements that form a formidable crisis strategy for Key Account Managers. But what constitutes an effective playbook?

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3 Key Commercial Capabilities to serve customers and grow revenue

KAM With Passion

That, in order to well manage their customers, companies operating in a complex environment need to develop 3 types of commercial capabilities. Account Management & Delivery. Key Account Management. The Key Account Management Capability. Complex Sales. The Complex Sales Capability.

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Update on marketing and business development (M&BD) team structures

Red Star Kim

The research team will ensure that all data and surveys are managed and integrated in central knowledge systems and integrated with CRM and performance monitoring. An allied development is those in Account Based Marketing (ABM) roles. Business Development people come to the marketing team for support.

Marketing 130
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The many colours of B2B sales performance

KAM With Passion

First, truly complex sales , those where many stakeholders are involved with often contradictory expectations, where the proposed solution is co-constructed with the prospective customer. Third, Key Account Management , i.e. the establishment of privileged relationships and the co-creation of value with truly strategic customers.

B2B 130
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Nine insights: Sales processes and selling skills for targeting and meetings

Red Star Kim

Some used the DMU (see introductory video on DMUs ) and the stakeholder matrix for targeting. Portfolio management. One delegate was struck by my fun use of dinosaurs in portfolio management. Classic management book reviews – The McKinsey way, Good to great (kimtasso.com). Cross selling resources.

Meetings 100
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The Importance of Co-Creating Value with Every Strategic Customer

Account Manager Tips

Constructive customer participation. You can work with your stakeholders in real time to unlock conversations, insights and ideas. It’s like Miro (if you’ve used that app) but for me, the layout, navigation and functionality are much easier to manage in Mural. I discuss them in more detail in the podcast episode Be proactive.