Luminas Strategy

JULY 27, 2023

Based in Toledo, Ohio, Owens Corning — a leading manufacturer since 1938 — is known for its entrepreneurial spirit, focus and thirst for being better. Building materials manufacturers would die for that kind of brand recognition. In 2009, when the bottom fell out of the housing market, building materials manufacturers were hit hard.

Manufacturing 52

Manufacturing Value Proposition Co-Creation Suppliers 52

Mercuri International

MARCH 8, 2022

Value-based selling has been around for more than 30 years and is still as relevant as ever. When Mercuri Research recently surveyed the most important challenges for business leaders, customer value orientation came out on top, just as it did in our last survey 5 years ago.

Suppliers 52

Suppliers Shareholders Value Proposition Innovation 52

Zendesk

MARCH 21, 2022

A direct activity might be reaching out to suppliers for new raw materials. Looking again at the direct activity—reaching out to suppliers for new raw materials—the indirect activity to support it might be keeping an updated log of supplier contact information. What are they charging? How far away are they? Operations.

Supply Chain 98

Supply Chain Logistics Suppliers Procurement 98

Engage Selling

APRIL 24, 2012

As a global business consultant and former VP of Operations of a mid-market manufacturer, I’ve found that nothing is more important than your brand,” points out Lisa Anderson of LMA Consulting Group, Inc. If you want to create powerful customer loyalty, tie your brand and value to what your customers’ value.

Profitability 76

Profitability Suppliers Manufacturing Small Business 76