article thumbnail

Equipped for the Inevitable: The Owens Corning Story

Luminas Strategy

Based in Toledo, Ohio, Owens Corning — a leading manufacturer since 1938 — is known for its entrepreneurial spirit, focus and thirst for being better. Building materials manufacturers would die for that kind of brand recognition. In 2009, when the bottom fell out of the housing market, building materials manufacturers were hit hard.

article thumbnail

What is the value chain? Value chain definition, model, and examples

Zendesk

A direct activity might be reaching out to suppliers for new raw materials. Looking again at the direct activity—reaching out to suppliers for new raw materials—the indirect activity to support it might be keeping an updated log of supplier contact information. What are they charging? How far away are they? Operations.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Why is value-based selling so important?

Mercuri International

Value-based selling has been around for more than 30 years and is still as relevant as ever. When Mercuri Research recently surveyed the most important challenges for business leaders, customer value orientation came out on top, just as it did in our last survey 5 years ago.

article thumbnail

Competitive Advantage Examples

OnStrategyHQ

Competitive advantages help us understand what we’re best at in the market, what unique strengths we possess, and what our customers value. Examples for Manufacturing. As a chip and semiconductor manufacturing organization, customers choose our organization as a supplier because: Extended range of solutions. ?We

article thumbnail

What is value creation in sales?

Mercuri International

In a previous article , we discussed the factors driving up to 85% of business leaders to consider the customer-value approach as critical to success. In order to become customer-value oriented and value-creating in your sales you need to understand what customer value is and how to create it.

article thumbnail

FOR IMMEDIATE RELEASE The SAC® Release Why Are Exxon Profits Criticized But Not Apple’s Profits?

Engage Selling

As a global business consultant and former VP of Operations of a mid-market manufacturer, I’ve found that nothing is more important than your brand,” points out Lisa Anderson of LMA Consulting Group, Inc. If you want to create powerful customer loyalty, tie your brand and value to what your customersvalue.