Red Star Kim

JANUARY 22, 2024

I also wrote a blog post about one of Helen’s digital products here: System review: CogniClick for instant, personalised research (kimtasso.com) ) Further details of the author: Helen Kensett | LinkedIn Overview This simply but powerfully illustrated little black book comprises 260 pages. My books are listed here Publications by Kim Tasso.

Value Proposition 130

Value Proposition Emotional Intelligence Sales e-Learning 130

Red Star Kim

FEBRUARY 28, 2023

There were comments about the importance of the Employee Value Proposition (EVP) which is similar to the firm’s overall brand but with a focus on what value there is for potential employees. And looked at how such tools might be applied to both web site SEO strategies and other digital marketing strategies.

Emotional Intelligence 130

Emotional Intelligence Management Business Planning Value Proposition 130

Red Star Kim

OCTOBER 19, 2023

Some were fortunate to receive full details from the firm’s CRM supported by analytics showing digital activity and enquiry details. Others had little more than a name and telephone number. Where information was sparse it limited the amount of preparation that could be done.

Emotional Intelligence 130

Emotional Intelligence Value Proposition Decision-making Digitalization 130

Red Star Kim

NOVEMBER 1, 2023

Digital environment – Where people buy people, the challenge of forging strong personal relationships becomes more acute when most communications are managed through digital channels. A challenging role requiring deep insight into potential clients and value propositions as well as a great deal of confidence.

Key Account Management 130

Key Account Management Account Management Value Proposition Client Relationships 130

Red Star Kim

AUGUST 14, 2023

An introduction to emotional intelligence (EQ) and empathy (Video) (kimtasso.com). How can I improve my cross cultural communication (kimtasso.com) Curiosity Humans are curious. As well as those designed for the digital age such as RACE (Reach, Act, Convert, Engage). Show them by evoking emotions. And memorable.

Artificial Intelligence 130

Artificial Intelligence Value Proposition Media Emotional Intelligence 130

Red Star Kim

OCTOBER 24, 2022

Last week, we welcomed UK and international delegates to a PM Forum digital workshop on “Selling Processes and Sales Skills for Marketing and BD Professionals”. On a more serious note, we considered the advice of Malcolm McDonald on categorising clients from his book Malcolm McDonald on value propositions – How to develop them (kimtasso.com).

Meetings 100

Meetings Value Proposition Key Account Management Account Management 100

Hubspot Sales

APRIL 4, 2023

In one of my first jobs, I helped to develop a digital marketing campaign for a small business that grew its revenue by 15% within eight months. For example, "I work with clients to develop unique value propositions and messaging that sets them apart from the competition. Why are you the best person for this position?

Supply Chain 105

Supply Chain Leadership Construction Artificial Intelligence 105