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Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing

Red Star Kim

In early December we welcomed 15 delegates to a PM Forum “Be more strategic” workshop. The workshop covered strategic thinking, business strategy and marketing and business development (MBD) strategy. In practice, there is usually an iterative process where top-down and bottom-up strategies are negotiated and aligned.

Marketing 130
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Preparing M&BD professionals for the future – learning, skills and knowledge transfer

Red Star Kim

At the 28 th PM Forum Annual Conference in September I (in my capacity as Head of Training and Learning Transfer of the Managing Partners’ Forum and PM Forum), co-presented breakout sessions with Julie McConnell of international law firm White & Case.

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Comprehensive Career Path Guide for a Key Account Manager

DemandFarm

Their day-to-day activities may include conducting regular check-ins with key accounts, analyzing data to identify trends and opportunities, presenting product updates and new features, negotiating contracts and pricing, and ensuring that customer issues are resolved quickly and effectively.

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How Much Money Does a Key Account Manager Really Make?

Account Manager Tips

You can negotiate on your additional compensation too. If you'd like help to negotiate your salary, book a Career Power Hour with me and we can work out the best strategy together. Be realistic with what you ask for too. Somewhere between a 5% to 15% increase on your base salary is reasonable, depending on your business case.

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Mastering Strategic Selling: Strategies, Techniques, and Solutions for Sales Success

Arpedio

Presentation and Proposal: Presenting the proposed solution in a compelling and persuasive manner, highlighting its value and benefits to the prospect. Navigating Complex Sales Environments and Stakeholders In many cases, strategic selling involves navigating complex sales environments with multiple stakeholders and decision-makers.

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Account Management Techniques: Strategies for Success

Arpedio

By fostering open lines of communication, understanding client needs, and delivering personalized solutions, account managers can strengthen bonds with clients, driving loyalty and long-term engagement. Engage in two-way communication to show that their perspectives are valued.

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Book review: Neuroscience for learning and development by Stella Collins

Red Star Kim

For any type of learning you connect neurons and change the way they communicate Brains consume about 30% of your body’s energy resources whilst being less than 20% of your body weight Dark chocolate can boost serotonin levels Your memory doesn’t get worse as you get older.