article thumbnail

Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing

Red Star Kim

In early December we welcomed 15 delegates to a PM Forum “Be more strategic” workshop. The workshop covered strategic thinking, business strategy and marketing and business development (MBD) strategy. In practice, there is usually an iterative process where top-down and bottom-up strategies are negotiated and aligned.

Marketing 130
article thumbnail

21 Free Courses for Key Account Managers to Boost Your Skills Now

Account Manager Tips

Because the job is so varied and involves many different tasks, you need a lot of skills to do it well: Strategic thinking Influencing Business management Leadership Teamwork Change management Innovation and creativity Solution design and positioning Relationship building Sales Project management Phew!

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Understanding Account Management Essentials

Arpedio

This involves identifying their needs, communicating effectively, and providing value through customized solutions. Effective account managers are skilled at communication, problem-solving, and strategic planning, and they must be able to manage multiple clients and priorities simultaneously.

article thumbnail

Can Artificial Intelligence Replace Alliance Managers?

Peter Simoons

In light of this article, I also asked ChatGPT for its opinion and it seems to agree with me: “Alliance Management involves complex relationship-building and negotiation skills that require human empathy, creativity, and strategic thinking. Could it help with finding the right partner, or what can it do for communication?

article thumbnail

25 Problems That Stop Key Account Managers From Doing Their Job

Account Manager Tips

Subscribe at : Apple Podcasts | Google Podcasts | Spotify | Stitcher If you think your job is harder than it should be. Key account management is a role that requires both sales skills and strategic thinking. you're right. It's not an easy job, made more difficult by a series of common challenges people in these roles face.

article thumbnail

Context and curiosity drive commerciality and pricing

Red Star Kim

Often, pricing becomes the focus of these negotiations. We communicate differently with procurement professionals than other decision-makers and users of professional services. But it also prompted discussion about the need for more strategic thinking to change business models and focus on new product and service development.

article thumbnail

Value-Based Selling: 7 Essential Tips for Sales Leaders

Brooks Group

So, sales organizations need focus on improving their sellers’ sales skills and strategic thinking abilities. Teach your sellers how to do the appropriate amount of investigating before every communication touchpoint they have with prospects. Customers today have more information, more choices, and freedom.

Sales 61