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How To: Sell Against Lower-Priced Competition

Brooks Group

Value Is a Formula Sellers have to understand what value is in order to properly communicate it. Fortunately, value is a function of perception: When a prospect believes the benefits of having your solution exceed the price and emotional cost to buy it, they’ll be more willing to pay a higher price to get it.

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How to build a sales enablement strategy

PandaDoc

Typical types of content involved in a sales enablement strategy include case studies, testimonials, product sheets, messaging guides, articles, email templates, ebooks, reports, and whitepapers. Ebooks and whitepapers This type of longer-form content is excellent lead generation material that marketing teams can use to qualify leads.

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How to work from home as a salesperson: 9 remote sales tips to live by

Nutshell

This form of communication is more personal than a phone call or email— especially now that we’re all talking to each other from our kitchen tables and home offices. Prioritize Communication. Because of this, you have to put more effort into communicating via video conferencing software (mentioned above) and chat apps like Slack.

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How to Do SaaS Competitive Analysis: The 2021 Guide

SmartKarrot

You can identify the unique value proposition of the product and create it apart from competitors. Understand competitor sales tactics, value propositions, design. What is the design outlook and value proposition that attracts clients? Do they have a website, a good blog, or whitepapers?

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Mastering the Go-to-Market Strategy: The Ultimate Guide

Arpedio

Book demo Defining Your Value Proposition In the competitive marketplace, having a strong value proposition is essential for capturing the attention of potential customers and differentiating your offering from competitors. Let’s explore the key components of crafting a compelling value proposition.

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30 Sales Prospecting Email Templates Guaranteed to Start a Relationship

Hubspot Sales

Back to how salespeople used to sell when the only way to communicate required a face-to-face meeting or a seven-day postal wait time. CEOs and business owners are usually the creators of their vision and the ones most involved with communicating it. Provide immediate value. Put the value proposition away.

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What You Need to Know About Sales Enablement and Marketing

Showpad

It’s then the responsibility of a Sales rep – and, on a broad scale, their Sales enablement manager – to more concretely communicate with prospective customers, determine their needs, pitch the organization’s products or services as a salve for those needs, and then definitively close the deal.