Red Star Kim

JUNE 15, 2023

Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum. Key Account Management (KAM) – Research companies Larger firms may have access to research and knowledge specialists. How should firms identify their strategic accounts?

Key Account Management 130

Key Account Management Account Management Management Client Relationships 130

Account Manager Tips

NOVEMBER 16, 2022

Too many clients, not enough time Key account managers have a lot of clients. For example, my CRM ( Salesmate ) has sequences and email templates that allow me to setup set up a personalized conversational flow. Too many key account managers arrange their quarterly reviews as they go. Guess what?

Key Account Management 130

Key Account Management Account Management Procurement Communication 130

Red Star Kim

JUNE 16, 2022

Sometimes through dedicated internal campaigns and sometimes through the use of Key Account Management. Which CRM system do you use: 25% Hubspot, 25% OnePlace and 50% other. One delegate reminded us that CRM “bespoking” is a form of research and development (R&D) and can therefore be claimed back from HMRC.

Management 130

Management Key Account Management Digitalization Communication 130

Red Star Kim

OCTOBER 16, 2023

Most commented on the data challenges of referrer management – although accountants using PracticePortal were happy with their CRM. Sharing some CRM horror stories felt like much-needed therapy. Referrer management activities were varied and sometimes creative. amongst us. Sharing is caring?

Management 130

Management Emotional Intelligence Onboarding Communication 130

Account Manager Tips

SEPTEMBER 29, 2020

Are you doing key account management the hard way? Effective key account management requires you to increase profits, develop relationships, increase satisfaction, grow revenue, improve retention and reduce conflict. Let's take a look at 7 of my favourite key account management tools.

Key Account Management 130

Key Account Management Account Management Management Meetings 130

ProlifIQ

OCTOBER 21, 2021

A CRM like Salesforce is a great place to start planning your opportunities. To round it out and really upgrade Salesforce, a key account management and account-based selling tool can give you a more holistic view of a target account and tie in your fellow team members. A little planning goes a long way.

Sales 98

Sales Key Account Management Banking CRM 98

DemandFarm

AUGUST 31, 2023

Success lies in a tailored, strategic approach to customer success management. One that leverages Key Account Management (KAM) principles to retain customers and transform them into brand advocates. Masterclass by Forrester Principal Analyst Anthony McPartlin: Why companies fail with key account management?

Key Account Management 52

Key Account Management Account Management Customer Success Management 52