Nutshell

MARCH 19, 2024

Customer knowledge With everything you could possibly want to know available online, it’s easier than ever for customers and prospects to educate themselves about a product or service. The need for sales reps to equip themselves with advanced technical knowledge regarding their industry and offerings is now crucial to success.

CRM 71

CRM Sales Software Software 71

SBI

FEBRUARY 25, 2020

I’m always fascinated that customer advocate programs (CAP) are rarely in the various pundits’ priority lists, at least explicitly. The anticipated priorities in 2020, for instance, include some form of: Deepen customer knowledge through advanced analytics. Improve customer experience throughout the full lifecycle.

Value Proposition 49

Value Proposition B2B Investors Decision-making 49

SmartKarrot

MAY 30, 2022

Customer success is essential for business success. The goal of companies is to ensure customers stay with the company. This is possible only with product success. Product success is necessary to ensure that products are working for customers or users, and that they are receiving the value they signed up for.

B2B 10

B2B Customer Success Facilitation Customer Knowledge 10

Hubspot Sales

JUNE 8, 2020

As a result, this also means that sales managers need to shift their KPI's and start looking at metrics normally reserved for customer success teams, like churn rates and net promoter score (NPS). Instead, you could say "Why don’t you spend a little time in our customer knowledge base?"

B2B 90

B2B Sales Decision-making Marketing 90