Strategic Account Management Association

AUGUST 24, 2021

Regardless of the organization we work at, we could be outspent, out resourced or out marketed but we do have the opportunity to outthink our competition. On a global scale, he’s worked for Hovione, Lonza and other private equity and venture capital organizations. Offer broader interactions with customers.

Stakeholders 520

Stakeholders Supply Chain Digitalization Shareholders 520

Customer Think

MARCH 12, 2023

He told me that a potential customer, a current customer and a past customer are the primary targets for Creating Value. You can’t just tell employees to create Customer Value, because they need to know and then apply action based on factual information. Is the brand equity of the employee increasing?

Customer Value 52

Customer Value Shareholders Stakeholders Advertising 52

Upland

JANUARY 29, 2024

Account planning focuses on your customers first—and the sales numbers follow. By gaining a thorough understanding, sales professionals can tailor their offerings to align precisely with what the customer values most. Key questions include: What do power and influence look like within the organization?

Account Planning 195

Account Planning Sales Decision-making Shareholders 195

OnStrategyHQ

MAY 1, 2023

The output of completing an internal and external analysis – also known as a strategic analysis – is to have a clear picture of your organization’s current state. Before any organization jumps into the core of strategic planning, it’s vital to clearly understand where your organization is today. How do you best meet their needs?

Suppliers 105

Suppliers Supply Chain Energy and Utilities Organization 105