Customer Think

MARCH 12, 2023

The following article was first published in the March 2023 edition of the always-excellent Top Sales Magazine - there's a subscription link at the bottom of this article.:A A key theme of this edition of Top Sales Magazine is selling on value rathe.

Value Proposition 52

Value Proposition Customer Value Publishing Sales 52

Luminas Strategy

JANUARY 15, 2024

As managers we, of course, believe that our organizations have a unique value proposition and that our offerings somehow provide us with a competitive advantage even if we are unable to articulate how this occurs. Many organizations unknowingly offering de facto customer or stakeholder value as if they are operating on autopilot.

Customer Value 52

Customer Value Supply Chain Value Proposition Advertising 52

Account Manager Tips

AUGUST 31, 2022

When clients say "price" they really mean value How to differentiate through value Steps to stand out from the competition World Letter Writing Day Workshop: How to successfully execute a negotiation strategy In other news Quote of the week. A differentiated value proposition is the first step of transforming ideas into results.

Value Proposition 130

Value Proposition Negotiation Key Account Management B2B 130

Account Manager Tips

SEPTEMBER 7, 2022

A single value proposition can’t appeal to all your clients. A differentiated value proposition is the first step of transforming ideas into results. Adapted from: Maximizing Value Propositions to Increase Project Success Rates Remember: you don’t have to be the best. Bain B2B Elements of Value.

Value Proposition 130

Value Proposition Key Account Management Negotiation Account Management 130

SmartKarrot

JUNE 17, 2021

The pivotal goal here is to cater to the customer’s needs so that they being the ultimate user, derive substantial value from the offerings. In fact, 92% of the buyers like to hear a value proposition quite early in the sales cycle. When done right, it can make up to a massive difference in sealing a deal.

Value Proposition 10

Value Proposition Value Selling Customer Success Publishing 10

Flevy

FEBRUARY 21, 2024

Churn Rate Definition : The percentage of customers who stop doing business with an organization over a specific period. Relevance : A low churn rate is indicative of a strong value proposition and customer satisfaction, while a high churn rate can signal the need for product or service improvements.

Marketing 52

Marketing Management Digital Transformation Value Proposition 52