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No substitute: For enabling sales, AI doesn’t beat good coaching

Showpad

As stated in a white paper from cybersecurity company Cylance, “the efficacy, interpretability, and robustness of the [AI] model all hinge on the features.” In summary, it takes a significant investment in technology and people to effectively leverage AI beyond having a technology in your architecture. .

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The Art—and Science—of Sales Operations

Miller Heiman Group

In this post, Kathy Venincasa, one of our inaugural Miller Heiman Group Icons and a sales forecasting master, discusses what she sees as the top four sales operations best practices. In every aspect, sales operations combines two things I love: sales performance and data analytics.

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Email tracking pixels 101: How do they work and why are they used?

Nutshell

What are the benefits of tracking pixels for sales and marketing teams? The benefits of tracking pixels for sales and marketing teams include gaining access to helpful analytics such as: How many people open your emails, how many people click through links, and the general success rate of each campaign. How does a tracking pixel work?

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20 Innovative CRM Trends to Pay Attention to in 2022

Hubspot Sales

65% of sales professionals use a CRM and 97% consider sales technology “very important” or “important”, according to LinkedIn State of Sales 2020. However, that leaves one-third of sales professionals not using CRMs. Businesses can condense their sales and marketing tech stacks. Salesforce. Freshsales.

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Seismic Acquires Percolate to Create Exceptional Content Experiences at Every Point in the Customer Journey

SBI

Seismic , the market leader for sales enablement platforms, today announced the acquisition of Percolate, a leading marketing campaign orchestration and content management platform. Sales Enablement. Sales Enablement. Seismic Acquires Percolate to Create Exceptional Content Experiences at Every Point in the Customer Journey.