Mike Kunkle

MAY 15, 2019

In a B2B setting, AI will review customer websites, blogs, PR statements, financial reports, social media contributions from potential decision makers, determine price elasticity segmented by the sales representative that is assigned to the opportunity, based on their past discounting habits, and assign a probably of winning an opportunity.

Artificial Intelligence 130

Artificial Intelligence B2B Co-Creation Decision-making 130

SBI

DECEMBER 18, 2018

It’s important to think about how to optimize your business processes and technology. I sat down to discuss this topic in a webinar with Nancy Nardin, Founder of Smart Selling Tools and Vendor Neutral. 4 out of 5 marketers say that data management is a top-5 weakness in their organization. Sales enablement – 8%.

Artificial Intelligence 49

Artificial Intelligence Sales Technology Prioritization Decision-making 49

Brooks Group

MARCH 6, 2023

There are no one-fits-all solutions for sales training. The best programs are the ones tailored to your organization and sales force. That is where role-specific sales training comes in. For a program to be effective, it must be tailored to the needs of your sales force; otherwise, it can be counterproductive.

Sales Training 52

Sales Training Sales Leadership Profitability 52

Showpad

MARCH 25, 2020

Q&A with Russell Wurth, Showpad’s Vice President of Sales Enablement. In the best of times, organizations want to understand ROI before investing in a new technology solution. In order to secure funds, teams must be able to prove that a technology solution can have a large, quantifiable impact on the bottom line.

Stakeholders 64

Stakeholders Decision-making Customer Experience Onboarding 64

Brooks Group

JUNE 26, 2023

The challenge is that there are no one-size-fits-all solutions for sales training. Every organization offers distinct products and/or services, has a specific go-to-market (GTM) strategy, and faces different competitors. What is Sales Training? The goal of sales training is to improve sales performance.

Sales Training 52

Sales Training Sales Onboarding Profitability 52

SBI

AUGUST 14, 2018

These days, Nardin’s love for salespeople translates to helping their organizations identify and implement the right sales technologies to support their work. Nardin says her passion for sales technology started in the 80s, when she worked as a salesperson for the world’s first laptop computer.

Sales Technology 38

Sales Technology e-Learning Decision-making CRM 38

Arpedio

OCTOBER 10, 2023

Table of Contents Importance of Personalization in Account-Based Selling (ABS) Account-based selling has emerged as a strategic imperative for organizations seeking to engage their most valuable accounts, and central to the success of account-based selling is personalization.

Decision-making 52

Decision-making Account Planning Marketing Stakeholders 52