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How to prioritize your CX budget

Zendesk

Retail & Ecommerce. Retail and ecommerce were early adopters of new technology in the face of the pandemic, with brands in China pivoting online in the earliest phases of the lockdown. This set a huge precedent for retailers globally, many asking themselves for the first time how to make the most of their digital presence.

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What is an Ideal Customer Profile (ICP) and why do you need one?

Insightly

An ideal customer is one that is profitable, scalable, and a long-term fit for your business growth. For example, say your firm sells eCommerce software and about 50% of your current clients come from businesses that also use a specific ERP software. In this case, it’s important not to equate the biggest invoice with the best value.