Flevy
MAY 7, 2024
Technology Company: A leading technology firm used the Value Net Model to identify synergies with software complementors, leading to bundled offerings that enhanced customer value propositions and drove market expansion.
Openview
MARCH 5, 2018
Because major technology purchases are increasingly tied to corporate-wide, digital transformation efforts, which are largely being driven by C-Level players. Technology vendors have woken up to the reality that C-Level conversations are inevitable and necessary. Not convinced? Let’s look for a moment at Hershey Company.
Showpad
FEBRUARY 28, 2018
From healthcare to construction to manufacturing, B2B salespeople often don’t have the luxury of product differentiation. The advancement of innovative sales tools gives sales representatives an opportunity to further engage customers and truly sell the value proposition of the product.
Flevy
OCTOBER 2, 2023
The approach takes its roots from Toyota’s Lean Manufacturing concept, emphasizing optimum resource allocation and minimization of waste. The 9 building blocks include: customer segments , value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partners, and cost.
Hubspot Sales
JUNE 5, 2020
Digital sellers are also adept at email communication and concise messaging on their value proposition. Unlike traditional outside salesperson, a digital salesperson has less time to build a relationship and capture the attention of a prospect. Know your customer, find the platform.
SBI
NOVEMBER 7, 2019
Crafting a powerful value proposition that resonates with a C-suite audience is as much an art as it is a science. A well-presented value. Modus is optimized for large, dispersed field organizations like manufacturer and dealer/distributer networks. It's easy to do and doesn't require technical know-how. Blog Article.
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