Strategic Account Management Association

DECEMBER 3, 2020

As conveners of the largest community in the world dedicated to strategic and key account management, one of SAMA’s foundational purposes is to help our community both adapt to what’s happening right now and prepare for what may happen next. In just a few months, COVID accelerated digital adoption as much as 10 years.

Co-Creation 987

Co-Creation Value Proposition Account Management Suppliers 987

Arpedio

OCTOBER 11, 2021

Key Account Manager or Strategic Ecosystem Leader? Key Account Manager or Strategic Ecosystem Leader? ? On September 15th, more than eighty Key Account Managers (KAM) assembled in Copenhagen and online for a hybrid event. Digital Requirements for KAM. Digital Requirements for KAM.

Key Account Management 98

Key Account Management Account Management Co-Creation Management 98

Account Manager Tips

OCTOBER 11, 2021

15 Reasons Why You Might be a Bad Account Manager Bad key account managers fail to build business relationships and achieve results. Here are fifteen signs you might be a bad key account manager and how to turn yourself into a good one. Key account managers without an action plan will fail.

Account Management 246

Account Management Key Account Management Management Suppliers 246

Account Manager Tips

MARCH 23, 2021

Portrait Software became a key account, and within 18 months, that partnership led to winning the larger Pitney Bowes business. Which is why key account management is so important. Is your solution a good fit and does it meet your clients’ needs compared to other suppliers? So let's find them. Solidarity.

Co-Creation 227

Co-Creation Key Account Management Account Management Suppliers 227

Arpedio

NOVEMBER 30, 2021

How to help your customer’s navigate shifts in 2022 to stay ahead of the competition by leveraging digital tools? How to help your customer’s navigate shifts in 2022 to stay ahead of the competition by leveraging digital tools? ? We asked Jeppe Tølløse, our Account Manager and Private Equity responsible on some tips.

Digitalization 52

Digitalization Account Management B2B Decision-making 52

QYMATIX

OCTOBER 19, 2021

Key Account Managers had to prepare a visit to a potential client thoroughly. Sales today – Digitalization drives sales forward – faster. Key Account Managers can now call clients in seconds – even to meet them virtually thanks to video and webinars. Digitalization drives sales forward - faster.

Artificial Intelligence 98

Artificial Intelligence B2B Computers and Electronics Internet 98

Account Manager Tips

JULY 6, 2022

Challenge traditional supplier-customer relationships - build partnerships and contribute resources through relationships. READ: The research paper that inspired this discussion on value: Theory and practice of value co-creation in B2B systems Favourite collaboration app Mural is an app centred around a digital whiteboard collaboration space.

Co-Creation 130

Co-Creation Value Proposition Account Planning Suppliers 130