Tue.Dec 19, 2023

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Legal marketing case studies – Law firm media relations and integrated campaigns (Kysen)

Red Star Kim

I keep an eye out for case studies in professional services marketing and share them at workshops. This post describes some case studies from veteran legal PR expert – Clare Rodway at Kysen. I’ve known Claire for more years than either of us care to remember and her long-established agency is known as one of the best for legal PR. Legal marketing case studies – Law firm media relations and integrated campaigns (Kysen).

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How the Experts Set SMART Goals and KPIs

Envisio

As a local government leader or inspired public sector official, you’ve got ideas–big ones. And in a professional setting, big ideas often end up as grand, overarching organizational strategies or initiatives…we love those! But identifying your strategic priorities, and aligning your leadership and key stakeholders behind them, is just the beginning.

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Supercharge Your Sales Game: How AI is Fueling Effective Prospecting

The Center for Sales Strategy

Prospecting. It's the cornerstone of a thriving sales pipeline, yet it can feel like sifting gold from sand. But what if a powerful ally could streamline your efforts and uncover hidden gems you'd never see alone? Enter Artificial Intelligence (AI), the technological revolution transforming the sales landscape.

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The Future Of Value Stream Management: Harnessing The Power Of Generative AI

Planview

In today’s complex software delivery landscape, achieving end-to-end visibility across the value stream is not just important; it’s urgent. It’s the linchpin for identifying bottlenecks slowing development and draining your budget. Value Stream Management (VSM) solutions shine a light on these friction points, enabling leaders to identify areas needing improvement and take quick corrective action.

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2024, The Year of the Customer

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

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5 Reasons You’re Losing Customers (Churn) —And How to Win Them Back

Insightly

Let’s talk about churn: the enemy of growth. Every company needs customers to survive—whether you sell software to Fortune 500 companies, accounting services to local dental offices, or meal plan subscriptions to health-conscious consumers. That’s why customer retention is such a priority for today’s business leaders. But earning your customers’ long-term loyalty is no small task, especially when almost every market is crowded with competitors.

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Christmas Countdown: December 20

Arpedio

December 20 How much faster is our client Eagle Eye onboarding new team members after implementing ARPEDIO’s software? Onboarding actually got more complex and slow The speed of a cheetah wearing rocket-powered roller skates 4 x faster First name Last name Company Work email By submitting this form I agree to ARPEDIO's privacy policy and to receive marketing communications regarding products, services and events.

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NGDATA Powers RSM to Deliver Data-Driven Insights for Financial Institutions

NG Data

RSM and NGDATA have formed a partnership to improve data-driven insights and customer solutions for financial organizations. RSM's FI Insights Platform, powered by NGDATA's IEP, offers tailored dashboards with real-time data for accurate insights and informed business decisions. Source The post NGDATA Powers RSM to Deliver Data-Driven Insights for Financial Institutions appeared first on NGDATA.

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A Guide to Building a Referral Network for Your SMB

ACT

Every business, big or small, needs a steady influx of new customers. Building trust , as well as building relationships , is crucial to establishing brand awareness and authority to keep your business top of mind and generate more revenue. However, most small and midsize businesses can’t afford expensive advertising campaigns to attract potential clients.

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What is B2B Sales?

Arpedio

In the business world, companies engage in a variety of transactions to support their growth and generate revenue. One of the most critical types of transactions is business-to-business (B2B) sales. B2B sales refer to the selling of goods or services from one company to another. In this section, we will explore the concept of B2B sales and discuss its significance in driving corporate growth.

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Boost Your Business Efficiency with Link2quotes+

ACT

Did you know that businesses can experience a significant boost in efficiency by implementing quoting software like Link2quotes+? If your business deals with a high volume of quotes, this could be a game-changer for you. Let’s explore why: Efficiency and Time Savings through Automated Quoting By embracing automation in the quoting process, organisations can significantly reduce the burden of manual data entry and calculations.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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10 Key Points to Master Effective Communication in Account Management

Arpedio

The vital role of Customer Success in Account Management Explore ARPEDIO's Account Management Software ← Back to blog In recent times, companies have come to realize the significance of aligning their customer success and account management strategies. While these two functions have distinct roles, they share a symbiotic relationship that can greatly benefit the organization and its clients.

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Upcoming Changes to Reports in ClientIQ

FinListics Solutions

As 2023 draws to a close, we're excited to announce some enhancement to ClientIQ Reports which provide greater clients insights to help you increase your sales effectiveness. For the first time, reports will be delivered in PowerPoint to help you more easily make the Reports’ insights part of your customer presentation, account plans, QBR, etc. Report Enhancements Each report is being improved in numerous ways.

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Account-Based Selling Strategy: Key Takeaways

Arpedio

Account-Based Selling Strategy: Key Takeaways Explore the ARPEDIO platform ← Back to blog What exactly is an Account-Based Selling Strategy? In this comprehensive guide, we delve into the nuts and bolts of Account-Based Selling, a strategy that has revolutionized the sales process for countless businesses. From small startups to large enterprises, ABS has shown its potential to foster deeper client relationships, optimize resource allocation, and dramatically increase sales efficiency.

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Inside Sales Training — The Complete Guide

Hubspot Sales

Great inside sales training improves team performance, which can increase sales revenue. Aside from helping you make money, training may save you money too. Be that reducing recruitment costs by retaining top-tier sales talent or training reps to automate non-selling activities with AI tech. That said, with companies spending $2,020 per sales rep on average, sales training can be expensive.

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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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The vital role of Customer Success in Account Management

Arpedio

The vital role of Customer Success in Account Management Explore ARPEDIO's Account Management Software ← Back to blog In recent times, companies have come to realize the significance of aligning their customer success and account management strategies. While these two functions have distinct roles, they share a symbiotic relationship that can greatly benefit the organization and its clients.