The Center for Sales Strategy

JULY 5, 2023

The influence a manager has on your culture and the engagement of those they manage is enormous. According to a Gallup study, 70% of the variance in team engagement is determined solely by the manager. Knowing this, the time and investment you make in your management team is important to your company’s success. Having a plan for their development (or yours) needs to be a priority.

Leadership 115

Leadership Sales Management 115

Customer Think

JULY 5, 2023

Image Source: Wikipedia Data has become the lifeblood of modern marketing. It now touches almost every aspect of the marketing function. But using the wrong data (or the right data in the wrong way) can lead to ineffective and costly de.

Marketing 111

Marketing B2B Digitalization 111

SBI Growth

JULY 5, 2023

Every viable company has a unique growth thesis with seemingly endless paths to create value. The challenge that many companies face, however, is how to choose the right initiatives to focus time and efforts towards.

Marketing 62

Marketing 62

Customer Think

JULY 5, 2023

There has been much hand-wringing about ChatGPT recently and how it might enable a generation of students to simply cheat their way through school. If you’ve been around long enough, you may remember the same worries about the use of handheld calculators in schools.

Artificial Intelligence 105

Artificial Intelligence 105

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

Brooks Group

JULY 5, 2023

Sales conversations can be tough. It’s easy to assume you know what the customer wants and rush the close. But if you’re not asking the right questions and probing deeply , you’re only doing half the job. Sales conversation strategies are absolutely essential for achieving sales success. By understanding and implementing effective communication techniques, sales professionals can build stronger relationships with prospects, overcome obstacles and customer objections, and ultimately close more de

Sales 52

Sales Sales Training Value Proposition Decision-making 52

Customer Think

JULY 5, 2023

Like everyone else in martech land, I’ve been pondering the future of marketing in a world populated with AI. Most research I’ve seen agrees with this Hubspot report that marketers’ top application for generative AI has been content creation (48.

Marketing 72

Marketing Digitalization 72

QYMATIX

JULY 5, 2023

You are considering implementing AI-based predictive analytics in your sales organisation. Are you convinced that this type of technology will give you a competitive advantage? Then it is good to know what steps and what decisions you will have to make if you want to use an AI-based assistant in sales. AI enables you to make data-based decisions in sales.

B2B 40

B2B Artificial Intelligence Sales Analytics Key Account Management 40

Strategic Communications

JULY 5, 2023

AI-driven content-generation tools are nothing new. But if the hype around the release of ChatGPT is to be believed, this new offering is something special. It is purported to have a heightened ability to create quality content for a variety of applications, including social media posts, marketing copy, business reports, customer-facing documents, and a variety of other written materials.

Co-Creation 52

Co-Creation Supply Chain Publishing e-Learning 52