Tue.Jan 17, 2023

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AI-Driven Customer Marketing: How It Works and Why You Need It

Customer Think

To have a successful business, you need to focus on customer marketing. This involves gathering customer data and using it to improve your marketing strategies. Many businesses now use AI-driven customer marketing models, which effectively increase conversions. This blog post will discuss how these models work and why they are important for businesses.

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How to Get Into Tech Sales in 2023

Hubspot Sales

Tech is one of the fastest-growing industries today. In fact, the number of technology startups has increased by 47% in the last decade — creating a need for competent salespeople. If you have an interest in tech — and an even greater interest in helping people — a career in tech sales could be a smart move. However, there are a few things you should know before diving in.

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InMoment Launches New XI Platform Innovations–Advancing the Ability for Companies to Improve Customer Experience and Boost Business Performance

Customer Think

New and innovative capabilities to award-winning XI Platform enable organizations to deliver measurable business outcomes from customer experience (CX) initiatives.

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What Lights Your Fire? 6 Tips for Employee Motivation

The Center for Sales Strategy

Everyone you manage is uniquely wired with differing drives, values, and motivation levels. If you take a moment to reflect on your team, you can probably identify those who only need a little spark from you to light their fire and motivate them, while others require you to gather kindling, get down on your hands and knees, and rub sticks together before they’re fully motivated with fire in their bellies.

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2024, The Year of the Customer

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

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Why Your Customer’s Needs Have to Be Top Of Mind

Customer Think

“The customer is always right.” It’s a mantra parents teach their children, especially when they experience poor customer service. It’s a concept business students learn in school. Above all, it’s a mindset that infuses every corner of the business world. Every company has customers — and if they’re not happy, no one’s happy. Here’s the […].

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What can CRM do for my business?

Nutshell

What is CRM? CRM software, short for customer relationship management software, is used to manage, analyze and understand customer interactions by storing and organizing business data. CRM software offers contact management functionality such as the storage, analysis, and reporting of customer data from small businesses to large manufacturers of every industry.

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Maximizing Digital Commerce and Customer Engagement Strategies in 2023

Customer Think

Gone are the ways of traditional or legacy, “jack-of-all-trades, master-of-none” solutions. To compete in today’s market, technology leaders in the commerce industry are engaging in composable strategies that enable them to build or buy systems that are the optimum match for the company’s requirements, all while orchestrating the data between each node in the tech […].

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The 3 hottest trends in ecommerce right now

Zendesk

Today’s ecommerce market is on fire, evolving at a dizzying pace driven by new technology, capabilities, and customer demand. According to Ecommerce News, turnover from online shopping in Europe grew by 13 percent in 2021. And the popularity of ecommerce is set to continue as new technologies and platforms create exciting opportunities for retailers and shoppers.

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Cross-sell and Upsell – Prolonging your customer’s revenue potential

Arpedio

Cross-sell and Upsell – Prolonging your customer’s revenue potential. ← Back to blog. Cross-selling and upselling are sales techniques aiming to optimize revenue by increasing the amount a customer spends with your business. While cross-selling is a sales strategy with the purpose of getting customers to buy related or complementary products or services, upselling encourages customers to purchase a comparable yet more high-end product than the one they already settled for.

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Why do DEI Strategies fail? (& How to Promote Diversity, Equity, and Inclusion in the Workplace)

Strategic Planning and Management Insights

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Jan 17 – Customer Success Jobs 

SmartKarrot

Role: Customer Success Manager Location: Toronto, ON, Canada (On-site) Organization: CrowdRiff As a Customer Success Manager, you will proactively engage customers across multiple time zones to ensure that customers are reaching the value. Assess customer health, increase retention, and drive product adoption. Collaborate with Account Executives to identify expansion opportunities and be the voice of the customer.

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Best App Integration Softwares in 2023

Agile CRM

App integration software has become increasingly popular as a way for businesses to connect and interact with their customers. These software tools enable businesses to easily integrate their applications and services with other applications, enabling customers to access their data and services from any device. They also allow businesses to quickly and easily scale their services, as well as improve the user experience.

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Make a winning capture plan to close more deals in 2023

PandaDoc

Capture planning is a strategy that some businesses use to find and seize new sales opportunities. It involves analysis, strategizing, planning, and execution, and is usually carried out for big contracts or important deals. For companies that offer high-end services (i.e. consultancy) or very niche and expensive products, winning or losing a deal might be the difference between meeting their sales targets for the quarter.

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Let’s get phygital: blurring online and IRL retail customer experiences

Zendesk

As shoppers trend towards becoming true omnichannel consumers, they’re opening both their real and virtual wallets. Consumers who blur the line between IRL and online shopping spend 70 percent more often—and about 34 percent more than people who shop exclusively in-store, according to McKinsey. “Within the retail space, it’s not just about meeting your shoppers where they are, keeping up with their expectations, or providing a seamless experience.

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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.