Sales Readiness Group
JUNE 21, 2023
Identifying the root cause of underperformance allows managers to take proactive measures and provide targeted support to help sales reps improve their performance. Let’s explore how managers can pinpoint the root cause of underperforming sales reps and how to best address performance gaps.
Customer Think
JUNE 21, 2023
With countless choices at their fingertips, a strong brand reputation in the eyes of the consumer is crucial to the success of every business. The advantages of a positive business reputation can be seen in increased customer acquisition, greater customer loyalty, trust in your brand, and a boosted performance overall.
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Hubspot Sales
JUNE 21, 2023
Salespeople need to be able to neutralize and move past buyer objections to be successful, but there's a distinction between objections and brush-offs. An objection is a legitimate concern that could threaten a deal, while a brush-off comes from a less genuine place — it's a knee-jerk reaction prospects raise when they want to quickly and abruptly end a sales call.
Customer Think
JUNE 21, 2023
Peel back the layers of many successful customer experience strategies and you’ll find that accountability sits with the Chief Customer Officer (when they have one). It also sits with the Chief Design Officer (or equivalent). Collaboration between the two leads can have a significant impact on the quality of your CX.
2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.
The Great Game of Business
JUNE 21, 2023
There has been a decline in public trust in institutions and businesses in recent years. This goes beyond the company-customer relationship and is impacting employees and the way they relate to the people they work for.
Customer Think
JUNE 21, 2023
A NEW MINDSET AND A NEW WAY OF OPERATING Leading a customer-experience (CX) transformation requires a new mindset and a new way of operating. As a CX leader, you face the challenge of driving change across every function in the organization.
Strategic Accounts Today brings together the best content for strategic account managers from the widest variety of industry thought leaders.
Customer Think
JUNE 21, 2023
If the retail industry doesn’t think Mother Earth wants to have a word, it only has to put its ear to the ground. The consequences of epic weather events, including record-breaking droughts, floods and temperature fluctuations, are being recorded in shopper traffic and retail sales. And isn’t it ironic.
SBI Growth
JUNE 21, 2023
Our research has identified three emerging challenges facing sales organizations and their talent pool right now: capability, capacity and commitment. The good news? There are proven ways to overcome them all.
Customer Think
JUNE 21, 2023
Your brand is in a relationship with your customers. Like any relationship, some of them are healthy while others are not. Unfortunately, people often form codependent or dysfunctional relationships with brands. To help yours be more beneficial than.
ProlifIQ
JUNE 21, 2023
Strategic Account Management in B2B Welcome to our comprehensive guide on strategic account management. Whether you’re an experienced strategic account manager or aspiring to become one, we share the knowledge and skills needed to excel in this critical role. We will explore the key principles, strategies, and best practices that empower strategic account managers to get the most bang for their buck from each of the accounts managed based on our experience with hundreds of customers.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Zendesk
JUNE 21, 2023
Sometimes, the best way to market your company is through the very people who use your products or services. Brand advocacy can be a very effective tool for businesses looking to get the word out and expand market reach. There are several different types of brand advocates, all of which can positively impact your business. For example, customer advocates can encourage other individuals to buy from your business by sharing their unbiased experiences.
Customer Think
JUNE 21, 2023
To regular readers, it’s no surprise that I’m bullish on ecosystems. I’ve long advocated that platform ecosystems solve many of the challenges of an ever-changing, highly-diversified martech landscape. It’s also what I focus on at HubSpot, with the company’s ecosystem of technology partners. (So, yes, I’m biased. But that doesn’t mean I’m wrong.
FinListics Solutions
JUNE 21, 2023
In economic uncertainty, selling to senior executives can present unique challenges. From being delegated to not being seen as a priority, sales professionals must navigate these hurdles to succeed. This blog explores critical strategies to anticipate challenges, eliminate distractions, and effectively sell to senior executives during economic uncertainty.
Customer Think
JUNE 21, 2023
Remember the intake form you were asked to complete at a new doctor’s office? Questions like Do you smoke? How often do you exercise? Transactional queries that gather data but inspire no self-reflection; queries asked of everyone, regardless of needs; indifferent questions devoid of care or concern. Mechanical. Transactional.
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How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.
ProlifIQ
JUNE 21, 2023
The ROI of Account Planning In the highly competitive landscape of B2B sales, sales leaders are constantly seeking strategies that can boost revenue and foster long-term customer relationships. One such strategy that has proven to deliver impressive returns is account planning. In this blog post, we will explore the ROI of account planning, define what an account plan entails, discuss its role in sales success, and provide valuable insights backed by trusted sources such as Gartner and Forrester
RAIN Group
JUNE 21, 2023
Don’t be surprised to bump into discussions around metrics at any gathering of sales enablement professionals. Measuring the success of sales training and enablement initiatives is top of mind for these folks, and rightly so.
PandaDoc
JUNE 21, 2023
Invoices and bills are two sides of the same coin. Essentially, both documents are: Created to show proof of payment request. Made with the specific purpose of requesting payment. Required so that businesses can get paid. Created by the seller or the merchant who sold the product or service. So, it’s established that in the Venn diagram of payment-related documents, invoices and bills merge together in many ways.
Customer Think
JUNE 21, 2023
The Academy is focused on the pragmatic application of AI-infused KM to create business value
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Cranfield Executive Development
JUNE 21, 2023
In today’s landscape of rapid change, increased expectations and scarcity of talent, the challenges for organisations are more complex than ever, especially at a leadership level where the impact of decisions is crucial.
Customer Think
JUNE 21, 2023
New generative AI search feature delivers quick and transparent answers with clickable links to source documents for easy fact-checking
SmartKarrot
JUNE 21, 2023
Role: Customer Success Hero Location: New York, United States (Remote) Organization: Simplero As a Customer Success Hero, you’ll develop and maintain a relationship of trust with our clients. Every stage of the client experience should be faultless (onboarding, training, follow-up, etc.). Conduct and oversee technical training sessions for all Simplero clients.
Customer Think
JUNE 21, 2023
Organizational change in the modern era cannot be created and seen as a single episode of activity; instead, it requires adaptability and agility rather than staged or phased approaches or frameworks. The notion that change can be planned and managed as a distinct episode of activity is obsolete for many businesses.
Speaker: Susan Spencer, Principal of Spencer Communications
Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.
Apptivo
JUNE 21, 2023
SERVICES CRM STAYS CRUCIAL FOR THE GROWTH OF ANY BUSINESS. That being said, Well do we know how Exactly does it helps? Businesses realize that it’s essential to draw in prospective customers in order to expand their enterprise and make it viable. Maintaining good relationships with the existing customer base plays a prominent role in customer satisfaction , thereby increasing the percentage of retention rate.
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