Tue.Mar 19, 2024

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Former PepsiCo COO Grace Puma And Former Nike President Of Consumer Direct Christiana Smith Shi

Strategic Planning and Management Insights

What factors are really holding women back from moving forward in their careers? More importantly, what can you do about it if you find yourself in that position? We talk about all these things and more with our high-caliber guests who promise to deliver nothing but goodness. PepsiCo COO Grace Puma and former Nike President of Consumer Direct Christiana Smith Shi are the authors of the book, Career Forward: Strategies from Women Who’ve Made It.

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Bracing for the Next Great Depression: Key Tips to Manage Inflation Spending

The Great Game of Business

Whispers of a looming economic downturn akin to the Great Depression of the 1930s grow louder. Yes, we’re in a time of economic prosperity right now as the stock market climbs higher, people are finding great jobs, and businesses continue to earn more profits.

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Preventing Slipped Deals at the End-of-Quarter

Force Management

When one deal slips, that’s a deal problem. Nobody likes a missed opportunity, though sales professionals accept that some slippage comes with the territory. But when slipped deals are a consistent end-of-quarter occurrence, that’s an organizational problem with serious negative consequences. Companies that can’t rely on forecasts feel ripple effects across the organization, impacting manufacturing, delivery, operations, and finance.

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Role of Chief Customer Officer: Ensuring that Customer-Centricity is at the Heart of Business

Customer Think

The role of CCO has historically been viewed as a bridge between the customer and the business, primarily focusing on customer service and corporate feedback. However, the digital revolution and subsequent acceleration of consumer expectations have expanded the CCO’s role to include not just customer service but also experience (CX), loyalty, and long-term engagement strategies.

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2024, The Year of the Customer

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

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How to Improve Sales Productivity and Boost Team Efficiency

Nutshell

As the backbone of any business, the sales team needs to be efficient to meet targets and ensure the company remains profitable. Keeping an eye on your team’s sales productivity is one of the best ways to track performance and nip bottlenecks in the bud. When you can pinpoint dips in productivity and identify the elements that contribute to slower workflows, you can make the changes needed to support your sales team.

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Best Practices for Showing Quick Wins

Customer Think

One of the biggest asks that CX leaders (still) have to deal with to get executive commitment and engagement – and for the rest of the organization to feel that there’s meaningful impact as a result of changes being proposed/made – is showing ROI.

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How To Increase Customer Service Agent Confidence with AI Simulation

Customer Think

Meeting the Demands of Superior Customer Service in the Modern Era (Previously posted at DoingCXRight.com/blog) Imagine you’re the manager of a busy customer service call center. The pressure is constant, with customer inquiries and complaints flowing relentlessly. Amid this chaos, one of your agents, Alex, approaches you with a look of trepidation.

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Implementing and Using Dynamic Pricing in B2B: A Path to Thriving in the Digital Age

QYMATIX

AI in Wholesales and Industrial Distribution: The Winds of Change in B2B Sales. In the world of B2B sales, where specialist wholesalers in Germany cater to 5,000 to 10,000 customers and juggle an inventory of 20,000 to 100,000 items , the winds of change are blowing more robustly than ever. The e-commerce juggernaut has unleashed a digital storm, compelling sales managers, and executives to adapt and innovate.

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Driving Excellent CX: The Inside-Out Approach

Customer Think

Top marketers understand the power of exceptional customer experience (CX). Progressive organizations prioritize a systematic approach, investing in core CX competencies that deliver sustainable value for all stakeholders – customers, the business, and employees. Companies that embrace a customer-centric approach start by deeply understanding customer needs and perceptions.

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Ohmae’s 3C Model (Strategic Triangle)

Flevy

Dr. Kenichi Ohmae, a Japanese organizational theorist and Strategy guru, proposed the 3C Model in 1982. The concept was published in his book, “The Mind of the Strategist: The Art of Japanese Business.” The Ohmae 3C model, also known as “the Strategic Triangle ,” is a strategic framework that assists in developing the fundamentals of Business Strategy for any organization.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Thrust Forward Into An Intelligent Enterprise To Deliver Real Business Value

Customer Think

Lead to cash Source to pay Customer service request management requiring a truck roll Asset warranty and subscription management What do all the above processes have in common?

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KPI Management: Innovation Pipeline Strength KPIs

Flevy

Innovation Pipeline Strength is a critical metric for organizations aiming to maintain a highly competitive level of innovation. It reflects an organization’s ability to manage, prioritize, and convert ideas into viable products or services, ensuring a consistent flow of innovation. In the realm of strategic planning and performance measurement, understanding and optimizing the innovation pipeline is vital for aligning R&D activities with business objectives and market demands, ultimat

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The worrying state of the European contact center space

Customer Think

Every now and again, I come across a piece of research that makes me want to pull my hair out. One such piece of research was the recently released State of Contact Centres 2024: Part 1 – Trends report from Puzzel, a leading European CCaaS player, which surveyed 750 contact centre leaders from various organizations across Europe.

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Implementing and Using Dynamic Pricing in B2B: A Path to Thriving in the Digital Age

QYMATIX

AI in Wholesales and Industrial Distribution: The Winds of Change in B2B Sales. In the world of B2B sales, where specialist wholesalers in Germany cater to 5,000 to 10,000 customers and juggle an inventory of 20,000 to 100,000 items , the winds of change are blowing more robustly than ever. The e-commerce juggernaut has unleashed a digital storm, compelling sales managers, and executives to adapt and innovate.

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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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Tech Workers Affected By Layoffs Find Innovative Ways Back Into the Industry

Customer Think

Pundits have compared the current wave of tech industry layoffs to the dot com bust of the early 2000s, but the fact of the matter is that far more people have been impacted by them than nearly any other downturn. The sheer size of the tech industry in today’s world is staggering.

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A New Paradigm: Rethinking 'The Customer Is Always Right'

Help Scout

It’s time to shift the customer service paradigm again, from “The customer is always right” to “The customer always deserves to be helped.

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Revenue leaders, are you sitting on a data goldmine?

Customer Think

Data is like oxygen for go-to-market teams. It’s a vital necessity for attracting, nurturing, and converting leads into customers, and not having it can cost your business big time. Research estimates a total of $142B in revenue was lost last year due to marketers inadvertently optimizing campaigns for fake audiences, stemming from poor data.

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People Make the Difference: A Day in the Life of Elisabetta, Director of Global Localization 

Planview

In many organizations, there are individuals whose contributions remain largely behind the scenes but are pivotal to a company’s success. One of the many people who fit that description at Planview is Elisabetta, our Director of Global Localization. Elisabetta’s role embodies the essence of “people make the difference.” As the head of a team that helps ensure our words resonate seamlessly with international audiences, Elisabetta brings people together from across the company to achieve one purpo

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Visible and invisible tech stacks, and the upsides and downsides of “shadow IT” in martech and beyond

Customer Think

Tech stacks are large. The empirical stack data we recently shared from Zylo, a leading SaaS management platform, showed that even after a year of belt-tightening, the average SMB (500 employees or less) still has 162 SaaS apps. Mid-market companies (500 to 2,500 employees) have 245. And large enterprises have 650.

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How to Cash in on The Rise of ‘Antisocial’ Foodies

Hubspot Sales

Did you hear? Restaurants are fed up with parties of six hogging the table for hours on end. They started either charging a large deposit, or only allowing large party bookings outside the dinner rush. For the food service industry, it's largely a convenience play. Big parties take longer to serve, and the extra income isn’t worth the hassle (Groups of 6+ made up only 8% of the 2023 reservations booked on Resy).

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(4:41 Video) “Collaboration in Sales: The Key to Success”

Customer Think

In this 4:41 video, Ryan Thomas discusses the importance of teamwork and collaboration in driving business success. He highlights the significance of being a partner rather than just a customer vendor. He emphasizes the need for leaders to embrace the power of teamwork to provide the best solutions for customers.

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Yext Launches New Customer Success Program

Customer Think

Yext expands service and support portfolio to accelerate customer results

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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From popularity to profit: Managing viral product demand with order management software

Customer Think

In today’s online retail landscape, success can sometimes arrive like a lightning bolt, catching even the most seemingly prepared off guard. Picture this: a small apparel retailer suddenly finds itself thrust into the spotlight overnight. How? A single TikTok video featuring one of its products goes viral, catapulting sales to an unprecedented 1000% surge.