Customer Think
JANUARY 30, 2022
This year has been a big one for SEO. The number of countries being ranked has largely increased, and the need for search engine optimization has never been more important. The need for local search engine optimization has become more important as the popularity of online translation is increasing. There are many ways to get […].
Peter Simoons
JANUARY 30, 2022
The Most Critical Factor for the Success of an Alliance. At the start of the 21st century, I received a phone call from my partner. He and I were working together on a joint venture and he informed me that going forwards, I would have to fund our alliance. During the setup stage of our joint venture, we had agreed that he was the financial guy! He would fund the venture and I would run the business.
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Customer Think
JANUARY 30, 2022
Over time, any marketing professional develops instincts for what works and for what doesn’t. But I’d be failing in my job if I let these gut feelings guide every decision. Today’s marketers should be fluent in the language of customer conversion, able to rattle off cost-per-click and cost-per-impression numbers; they should track the percentage of […].
SmartKarrot
JANUARY 30, 2022
There are times when the top bosses decide to outsource their customer experience management. It can be due to a lack of funds or resources. But the real question is whether organizations should tickle around with their customer experience management by putting its reins in a third party’s hand? . There is always an inherent risk involved, specifically when your customer service aspect is not well-oiled.
2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.
Customer Think
JANUARY 30, 2022
What Do You Call People Who Eat Taco Bell Every Day? Right now, you would call them subscribers. But daily taco fixes, possible through Taco Bell’s Taco Lover’s Pass program, do not represent brand commitment. They represent value commitment. (The $10 monthly program entitles members to redeem one of seven taco options daily for 30 […].
Customer Think
JANUARY 30, 2022
Let’s try a thought experiment. Let’s extend all the trends we see around the mechanization and automation of sales. Let’s look at emerging trends around the rep-free buying experience some research is showing. Let’s throw in a dollop of AI, ML, and a handful of Bots. Let’s pile onto this already intriguing combination [.].
Strategic Accounts Today brings together the best content for strategic account managers from the widest variety of industry thought leaders.
Customer Think
JANUARY 30, 2022
TweetLinkedInShareEmail When companies look to get started in Account-Based Marketing (ABM), the first step is very often a pilot campaign. On paper, the logic makes sense:* pick a handful of key accounts* execute an ABM campaign against those ac.
Customer Think
JANUARY 30, 2022
As the world comes to live with COVID, it is worth looking ahead at how customer behavior has changed and how customer experience (CX) leaders can best anticipate the challenges to come in 2022. COVID accelerated digital transformation trends already taking place in the market. Enterprise and smaller brands alike must prepare accordingly for the […].
Customer Think
JANUARY 30, 2022
According to Market Study Report, the global blockchain market was worth $708 million in 2017. It will grow to $60.7 billion by 2024. While it might seem that blockchain software solutions can only be used for financial transactions, there are many other uses cases. It can be used in healthcare, banking, supply chain management and […].
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