Customer Think
DECEMBER 4, 2022
Business-to-business (B2B) sales prospecting is a process that requires a lot of time, effort, and energy. You are constantly trying to find new leads and reach out to them in the hopes of converting them into customers. And even when you do manage to get in touch with a potential customer, there is no guarantee […].
Peter Simoons
DECEMBER 4, 2022
How important is a conductor’s role for an orchestra to play in tune? How essential is oil to run an engine? How crucial is the role of a bus driver for managing a bus route’s schedule? Those are all questions with an obvious answer, aren’t they? There is a similar question around alliance management: How important is an alliance manager for the success of a partnership?
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Customer Think
DECEMBER 4, 2022
Photo by Christian Velitchkov on Unsplash Companies around the world strengthen their email marketing during the holidays. Not only is there amplified potential but also, it’s the most competitive season. According to data published by the NFIB, one-third of small businesses report that the fourth quarter is their most profitable. Some approaches are obvious, like […].
Peter Simoons
DECEMBER 4, 2022
How important is a conductor’s role for an orchestra to play in tune? How essential is oil to run an engine? How crucial is the role of a bus driver for managing a bus route’s schedule? Those are all questions with an obvious answer, aren’t they? There is a similar question around alliance management: How important is an alliance manager for the success of a partnership?
2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.
Customer Think
DECEMBER 4, 2022
Consumer behavior saw major shifts in 2020 and 2021, and it’s no secret that this year has brought on more changes. While the COVID-19 pandemic fueled much of the initial upheaval, more recently, labor and supply shortages, geopolitical tensions, stock market volatility and inflation have grown to be dominant forces. Inflation has been the leading […].
Strategic Planning and Management Insights
DECEMBER 4, 2022
Welcome to Leader's Digest — your one-stop destination for all things leadership and organizational strategy. This week, we'll be shining a light on recession planning, and what leaders can do to mitigate the effects of a recession. This means looking at what successful CEOs are doing to get ready for this possibility and figuring out how winning organizations handle uncertainty.
Strategic Accounts Today brings together the best content for strategic account managers from the widest variety of industry thought leaders.
Strategic Planning and Management Insights
DECEMBER 4, 2022
Customer Think
DECEMBER 4, 2022
With the tech industry and the economy suffering, historic inflation, and interest rates rising, we have an imperative to design user-centered products and services to promote client acquisition, retention, and ROI. User research, usability, and user experience (UX,) oh my! User research should be done early and often throughout the design and development of products […].
Strategic Planning and Management Insights
DECEMBER 4, 2022
Customer Think
DECEMBER 4, 2022
I recently wrote about Customer Relevance. One way to make any department or stakeholder relevant is to convert it into a value center. Value Centers are what were traditionally thought of as cost centers. Later we tried to make these profit centers. They really need to be value centers. For example: Service was considered a cost center. Some companies have tried to convert these into profit centers.
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Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Agile CRM
DECEMBER 4, 2022
Appointment schedulers are business tools that allow clients to book, reschedule, and cancel appointments through a web interface. When clients want to make an appointment, they go to your business’s website, Facebook Page, or anywhere else the booking software is supported, and choose an available date and time. The appointment scheduling software market size is expected to increase by USD 633.47 million from 2020 to 2025 at a CAGR of 19% as per the latest market report by Technavio. 39%
Customer Think
DECEMBER 4, 2022
It’s more severe than you probably think. The 2020 National Customer Rage Survey found that, when complaining, 58 percent of customers got no or limited satisfaction. It doesn’t take much to imagine that those 58 percent leave the company or will the next time anything like this happens. Even worse, those 58 percent likely left […].
Customer Think
DECEMBER 4, 2022
“Thank you, piles of ‘90s-era sweaters that didn’t sell. But we must send you away now, at 70% off.” OK, maybe talking to millions of dollars in overstocks before unloading them won’t make a retailer’s stores more orderly. But it could help right-size the thinking that goes behind ordering them in the first place.
Customer Think
DECEMBER 4, 2022
As we move into the future of work, marketers must learn to wield data more effectively to connect the dots between various systems and create truly personalized customer experiences. This is where a customer data platform (CDP) can be extremely valuable. photo from canva pro A CDP gives businesses a single view of their customers, […].
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How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.
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