Tue.Jun 18, 2024

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Enhancing Product Design with AI: A Journey of Creativity and Customer Experience

Customer Think

Image Rights for ECXO: Generated by MidJourney and DALL-E The Transformative Power of AI in Physical Product Design: Enhancing Creativity and Customer Experience Article source: [link] Introduction The advent of generative AI is reshaping the landscape of physical product design, driving innovation, practicality, and enhancing the customer experience.

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SME Strategy supports Cascadia Partners with their fleet electrification Marketing strategy

Strategic Planning and Management Insights

Explore how SME Strategy partnered with Cascadia Consulting to develop a successful marketing strategy for fleet electrification.

Marketing 105
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How to Sell a Sales Initiative to Your Board

Force Management

For revenue team leaders, no objective looms larger or more urgent than meeting aggressive revenue goals and satisfying the growth imperative. Recent studies show that the average tenure of CROs in SaaS startups lasts between 1.5 and 1.9 years. For commercial CROs, the average tenure jumps to two years, but the point remains: if you want to make a splash, there isn't time to spare.

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Email Marketing Campaigns That Work: Tips for Boosting Open and Click-Through Rates

Customer Think

Email marketing is one of the most effective ways to connect with your audience. But what good is your perfectly crafted message if no one opens it? Or worse, if they open it but don’t click through to your content? If you’ve been struggling with low open and click-through rates, you’re not alone.

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2024, The Year of the Customer

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

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Are You Being Too Engaged With Your New Customers?

Strategic Communications

I’ve been a rabid marketing practitioner for decades. I understand and believe in the power of marketing for companies of all types and sizes, across all industries. And, I’ll admit, there have even been times when I’ve been too eager to turn to marketing when a go-slow approach might have served me better. But, I’ve definitely come to realize that there are times to move ahead with a marketing initiative—and times to hold off.

B2B 59
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Top CRM Software Development Trends To Watch Out For 2024

Customer Think

Customer Relationship Management (CRM) systems have evolved significantly over the past few years. As businesses become increasingly customer-centric, the demand for more sophisticated and integrated CRM solutions continues to rise. In 2024, the CRM landscape is poised for even more transformation, driven by technological advancements and changing business needs.

CRM 75

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Understanding the Various Aspects of Data Mapping

Customer Think

In today’s digital landscape, there is a plethora of data involved in all aspects of business operations, but without a strategic roadmap, it can become misinterpreted or misplaced. Continue reading as we delve into the world of data mapping, uncovering its significance in optimizing processes and steering businesses towards informed decision-making.

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AI Success Begins and Ends with People

NG Data

The success of AI initiatives relies heavily on organizational culture and leadership. Leaders must drive AI readiness by educating and empowering employees, fostering collaboration between AI experts and other team members, and ensuring continuous investment in AI technology and skills development. This approach enables businesses to leverage AI for increased revenue, cost reduction, and competitive advantage.

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How Travel Agencies in California can Benefit from AI Integration

Customer Think

California is central to a booming travel business in the United States. Thanks to its wide range of attractions and active network of travel companies, California attracts millions of tourists annually. According to Emerald’s study, the U.S. travel and tourism industry significantly contributed $1.9 trillion to the economy in 2019. It added nearly $1.

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How Banks Can Unleash First-Party Data Safely

NG Data

In the transition to a cookie-less future, banks must leverage first-party data while maintaining privacy and regulatory compliance. By adopting privacy-centric strategies, banks can enhance customer experiences, boost engagement, and foster trust. Key tactics include contextual relevance in credit card offers, targeted marketing using first-party data, and ensuring transparency and fairness in data practices.

Banking 52
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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How the Customer Voice Impacts Your Growth

Customer Think

We all know that customer reviews are critical for businesses. But it is entirely possible to have too much of a good thing. If you’re trying to read and react to every piece of customer feedback, you’re going to wind up stressed, frantic, and ineffective.

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9 must-have tools for demand gen marketing

NG Data

Nine essential tools for demand generation marketing include HubSpot for CRM and automation, ChatGPT Pro for idea validation, and Originality.ai for content authenticity. Oktopost manages social media, Ahrefs provides SEO insights, and Lucky Orange offers website optimization. Drift enhances customer engagement with AI, Canva simplifies graphic design, and Metadata.io automates ad campaigns.

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Healthcare Industry Value Chain: Deep Dive

Flevy

The Healthcare industry is a cornerstone of societal well-being, encompassing a vast array of services from primary care and specialized medical treatments to pharmaceutical manufacturing and health insurance. This sector is experiencing rapid growth driven by aging populations, technological advancements, and increasing healthcare expenditures. According to Deloitte, global healthcare spending is expected to rise at a CAGR of 5% from 2020 to 2024, reflecting the escalating demand for quality he

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Don’t Ask Your Bank Customers If They’re Happy. Watch What They Do, Instead.

NG Data

Traditional customer satisfaction metrics like surveys and Net Promoter Scores (NPS) are often unreliable. The article suggests using customer journey analytics for more accurate insights into customer behavior. With the growth of digital banking, financial institutions should invest in advanced digital experience platforms (DXPs) to better understand and enhance customer engagement.

Banking 52
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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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Alchemer Empowers Businesses to Understand and Act on Audience Thoughts and Feelings at Never-before-seen Scale and Speed

Customer Think

Alchemer Pulse Summarizes and Analyzes Open Text Feedback, Delivering Actionable Customer Insights and Opportunities

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Coca-Cola global CMO: AI will completely reshape marketing

NG Data

Coca-Cola's Global CMO, Manolo Arroyo, asserts that AI will significantly transform marketing by enhancing growth and effectiveness. Since early 2023, Coca-Cola has shifted from traditional media to AI and digital strategies, focusing on rapid learning and embracing failures. Arroyo highlights the importance of upskilling in martech and AI and fostering diverse perspectives, as seen in their "Real Magic" campaign developed by young creatives.

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MadCap Software Bridges Silos of Corporate Content with Latest Product Offerings

Customer Think

Publish to Syndicate fosters collaboration across technical and learning and development teams

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Spotify’s Biggest Campaign Since ‘Wrapped’ Is Deeply Personal and Relatable

NG Data

Spotify's latest campaign, the largest since "Wrapped," highlights the personal and relatable connections users have with the platform. Using real-life stories and user data, the campaign demonstrates Spotify's role in enhancing individual listening experiences. It spans digital, social, out-of-home, and TV formats to deepen engagement and showcase Spotify's integral role in everyday life.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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A Massive Effect On Decision-Making is the Mood You Are In, Here’s Why A Master Class: Unlocking The Psychology of Customer Experience

Customer Think

Listen to the podcast: How you feel in a moment, or your overall mood significantly influences decision-making. Today, we dig into moods and motivational biases that influence experience outcomes. More than one thing happens in a customer experience, from individual heuristics (i.e., shortcuts in our thinking) to biases or other psychological concepts.

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The 11 Best Brainstorming Tools to Capture and Organize Ideas

Nutshell

You may not have labeled them as such, but we’ve all used brainstorming tools at some point to capture our thoughts and ideas when the creative juices are flowing. They play an essential role in recording those all-important brain waves that inevitably add value to your business. However, different situations call for different types of brainstorming tools.

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How to get 2.7mln ‘Mom & Pop’ stores to adopt a new distributive trade platform – Interview with Prashaant Huria of Unilever

Customer Think

Podcast Today’s interview is with Prashaant Huria, who is the Chief Technology Officer for Unilever’s Digital Distributive Trade business. Prashaant and I connected after he spoke at Adobe’s Global Summit in Las Vegas back in late March. We talked about how they got 2.

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Leading Without Authority: Effective Change Management in Strategy

AchieveIt

Imagine yourself in the shoes of an assistant teacher at a daycare. You walk into your room, full of 3 and 4-year-old smiling faces. Then, their smiles all drop and turn to tantrum-level rage — all because their favorite cereal brand is now boasting a new box design. The fun games and jokes that were just on the back of the box yesterday are replaced with boring nutrition facts and pictures of plants and veggies.

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.