Red Star Kim

DECEMBER 12, 2023

In early December (and despite the train strike), we gathered at the offices of London | Simmons & Simmons (simmons-simmons.com) for a workshop on “Future Marketing and Business Development Manager”. Training – PM Forum. It was an energetic and exciting day where everyone took away different ideas and actions. Future Marketing and Business Development Manager: Connections, Collaboration, Context, Creativity, Cause and Continuous learning.

Marketing 130

Marketing Emotional Intelligence Management Leadership 130

Customer Think

DECEMBER 12, 2023

Image source: Canva free It began on the first of December. Google started its purge of inactive Gmail accounts to improve security and combat ongoing issues like phishing, hacked accounts, and ever-present spam. Like many things with good intentions, there is likely collateral damage. If you’re an email marketer, can you expect “business as usual”?

Marketing 111

Marketing Digitalization 111

Revegy

DECEMBER 12, 2023

Navigating the intricate landscape of sales forecasting can often feel like solving a complex puzzle, especially for savvy business professionals. This challenge is highlighted by a striking statistic from the CSO Insights 2017 World Class Sales Practices Study: only 40% of respondents stated that their ability to close deals as forecasted either met or exceeded expectations. […] The post Maximizing Sales Forecasting Accuracy: Innovative Strategies for 2024 and Beyond appeared first on Rev

Innovation 111

Innovation Sales 111

Hubspot Sales

DECEMBER 12, 2023

We expect the sales game to change every year, but 2023 has stood out as a uniquely transformative one. There's AI — obviously — and all the ways it's changing how we sell. But salespeople also had to work against a backdrop of economic uncertainty, which will likely carry into 2024. On top of that, shifts in buyer expectations continue to redefine our strategies year after year.

Sales 98

Sales Investors Prioritization Innovation 98

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

The Center for Sales Strategy

DECEMBER 12, 2023

Securing new business appointments is crucial for success in sales. These days, it's quite challenging to get new business appointments. This difficulty is a key reason why many salespeople struggle and why sales organizations often miss their goals. Research in sales indicates it typically takes eight attempts to reach a prospect. However, 92% of salespeople give up after just four tries.

Organization 82

Organization Sales 82

Planview

DECEMBER 12, 2023

Historically, companies had two approaches to deriving value from data. Some companies used a grassroots approach, where individual people and teams mined their own data stores for insights as needed. Other companies—usually larger ones—followed more of a “big-bang method,” in which the company formed a dedicated team to aggregate, prepare, and share data.

Banking 72

Banking Government Decision-making Stakeholders 72

Arpedio

DECEMBER 12, 2023

December 13 What does the acronym ARPEDIO stand for? Assess, Reflect, Plan, Execute, (like a) DIO (God in italian) Angels, Reindeer, Presents, Eggnog, Decorations, Icicles, Ornaments Adventurous Rudolph Plays Exciting Drumbeats, Inviting Ovation First name Last name Company Work email By submitting this form I agree to ARPEDIO's privacy policy and to receive marketing communications regarding products, services and events.

Account Planning 52

Account Planning Stakeholders Account Management Communication 52

NG Data

DECEMBER 12, 2023

The dynamic digital marketing landscape in 2024 will be shaped by advanced AI personalization, voice search optimization, interactive content dominance, blockchain for enhanced security, augmented reality in e-commerce, sustainability marketing, and the evolution of video content toward short-form, live streaming, and interactive formats. Businesses that adapt to these trends will remain relevant and position themselves as industry leaders.

Digitalization 52

Digitalization Marketing 52

ACT

DECEMBER 12, 2023

As a business owner, you already operate on tight margins and limited resources. So, it’s vital to optimise your existing resources and maximise profits by cutting losses and inefficiencies. This is where calculating, tracking, and improving your billable utilisation comes in. If you’re not familiar with this term, it’s simply a measure of how much time your employees are spending on work that directly generates revenue.

Profitability 52

Profitability CRM Business Growth Decision-making 52

NG Data

DECEMBER 12, 2023

Banks' success depends on attracting and retaining a mix of startups and enterprise clients, and innovative growth methods are needed. Using modern CRM systems to improve data management can bridge the traditional gap between marketing and sales, make communication with existing and potential customers more relevant, and overcome the challenges of business banking.

Banking 52

Banking Marketing Innovation CRM 52

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

B2B

Customer Think

DECEMBER 12, 2023

With integrated simulation training and call analysis, customer care leaders can connect immersive learning and agent assessment to foster continuous skills improvement

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52

NG Data

DECEMBER 12, 2023

Community banks, often overshadowed by larger institutions, are experiencing a resurgence in growth due to big bank branch closures and their unique ability to meet the specific needs of local communities. Technological advancements, such as partnerships with fintech companies, are enabling community banks to offer competitive services while maintaining personalized, human-centered customer experiences.

Banking 52

Banking Customer Experience Meetings 52

Customer Think

DECEMBER 12, 2023

As a customer advisory board (CAB) manager, you may be wondering (or asked) whether your prospects (who hopefully will soon become customers) should be included as members of your CAB program. We can appreciate the idea behind this thinking.

Management 53

Management 53

NG Data

DECEMBER 12, 2023

Banks that allocate more resources to marketing strategies tend to outperform their competitors in several key areas such as loan growth, deposit growth, and revenue generation. This is particularly evident among smaller banks that utilize marketing to boost brand recognition and awareness. Notably, banks with the most significant revenue growth prioritize loan growth over deposit growth in their marketing efforts.

Banking 52

Banking Marketing Prioritization 52

Advertisement

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

Meetings

Customer Think

DECEMBER 12, 2023

Generative AI is reshaping the world of customer service. By powering a new generation of chatbots, AI has given businesses a powerful tool for enhancing the customer experience that is always available, endlessly scalable, and able to leverage natural language processing to engage in a user-friendly way.

Customer Experience 64

Customer Experience 64

NG Data

DECEMBER 12, 2023

Financial marketers now rely on customer data platforms (CDPs) to collect and aggregate all relevant consumer information from various sources to gain a complete, comprehensive view of their customers' needs and behaviors. This 360-degree view of the customer journey provides valuable insights that enable marketers to personalize messages, offers, and experiences for each individual customer, increasing the effectiveness and impact of their marketing campaigns.

Banking 52

Banking Marketing 52

Customer Think

DECEMBER 12, 2023

Amazon’s Jeff Bezos famously quipped, “If you make customers unhappy in the physical world, they might each tell six friends. If you make customers unhappy on the Internet, they can each tell 6,000.

Internet 64

Internet 64

ClearPoint Strategy

DECEMBER 12, 2023

If you’re not planning strategically as an organization, but would like to, read now

Organization 52

Organization 52

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing

Customer Think

DECEMBER 12, 2023

It seems to be generally accepted that the main objective of every business is to fulfil its mission or vision statement, along with its green credentials. Laudable as this may be, in reality the purpose of any commercial business is to make profits for the benefit of its shareholders and employees by satisfying customers.

Shareholders 59

Shareholders Marketing Profitability Digitalization 59

ClearPoint Strategy

DECEMBER 12, 2023

Your organization can make big strides forward with the help of strategy software

Business Planning 52

Business Planning Software Software Organization 52

Customer Think

DECEMBER 12, 2023

For fashion retailers, the dream of never running out of stock and having just enough inventory can be a reality with effective apparel inventory management. By utilizing this system, they’ll always stay ahead in terms of trends and ensure their stock is ready for any situation.

Management 59

Management Retail 59

SmartKarrot

DECEMBER 12, 2023

In the rapidly evolving landscape of the tech industry, the role of Customer Success (CS) has gained significant prominence. To delve deeper into the nuances of the Customer Success Career Path to Leadership, we bring you a compelling conversation between two industry experts, Bhumika Arora, Founder and Consulting Coach at Ruffday Coaching Services, and Rohan Sheth, Director of Growth at SmartKarrot Inc.

Customer Success 10

Customer Success Leadership Interpersonal Skills Healthcare 10

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

Sales

Customer Think

DECEMBER 12, 2023

This is the eighth, and final, post in a series aimed at supporting the efforts of leaders, managers, and supervisors to create an inspired workforce. In summary, the first seven steps are to 1.

Management 64

Management 64