Tue.Jan 09, 2024

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How to get ready for the upcoming changes to email authentication requirements

Nutshell

To help improve deliverability and protect against fraudulent uses of email like spam and phishing attempts, Google , Yahoo , and AOL recently announced updates to their email authentication requirements. These updates go into effect in February 2024—it’s important to make sure you’re ready so your emails continue making it to your audience’s inboxes.

Marketing 126
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The Big Return: Managing the Return to the Office

The Center for Sales Strategy

2024 is here, an d we can already point to one major trend – the big return to the office. In a new survey by Korn Ferry, 99% of more than 500 US C- s uite and business leaders said that they expect employees in the office at least one day a week, a big change from last year when that number was just 66%.

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How to get ready for the upcoming changes to email authentication requirements

Nutshell

To help improve deliverability and protect against fraudulent uses of email like spam and phishing attempts, Google , Yahoo , and AOL recently announced updates to their email authentication requirements. These updates go into effect in February 2024—it’s important to make sure you’re ready so your emails continue making it to your audience’s inboxes.

Marketing 126
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Door-to-Door Sales: The Complete Guide

Hubspot Sales

The art of door-to-door sales is timeless — even during the rise of modern sales strategies. There’s no two ways about it: D2D sales can be tricky. That said, the typical base salary for D2D reps is around $61,800 per year — a figure above the national average. To top it off, high performers can earn over $100,000 annually. So, if you can master the art of door-to-door sales, the juice is worth the squeeze on the income front.

Sales 98
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2024, The Year of the Customer

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

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How To Prepare Your Employees Adopt New And Emerging Technologies

Customer Think

Emerging technologies have the power to improve operational efficiency and increase your bottom line – but only if your workforce willingly adopts them.

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Nutshell Announces Landing Pages

Nutshell

Want to see more of your website visitors converted into leads? Introducing Nutshell’s Landing Pages , a feature here to unlock your website’s full potential for filling your sales pipeline! Landing Pages helps streamline your digital marketing campaigns by making it easier to create and customize webpages, keep visitors engaged and generate more conversions.

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Nutshell Announces Landing Pages

Nutshell

Want to see more of your website visitors converted into leads? Introducing Nutshell’s Landing Pages , a feature here to unlock your website’s full potential for filling your sales pipeline! Landing Pages helps streamline your digital marketing campaigns by making it easier to create and customize webpages, keep visitors engaged and generate more conversions.

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How Do You Write A Business Strategy Report?

ClearPoint Strategy

Here’s everything you need to know to create a first-rate business strategy report.

98
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3 Reasons Going Public Creates a Favored Customer Perception

Customer Think

Going public is a big step in your business, and if you’re not quite sure you want to do it, you might be happy to learn that going public can help you earn more trust from customers and leads.

64
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10 Advanced Subject Line Strategies for Maximizing Your Email Open Rates

Strategic Communications

Despite sentiment to the contrary, even in a text message heavy world, email marketing still gets traction, especially for business-to-business (B2B) marketers. However, the success of any email marketing campaign hinges on one crucial factor: the open rate. If your emails aren’t being opened, they’re not doing their job. One of the most important factors affecting open rates is the subject line.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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How Hospitals Can Develop A Competitive Advantage

ClearPoint Strategy

Three ways healthcare organizations are using research on competitive advantage.

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Acquia Completes Acquisition of Monsido

Customer Think

Adds website accessibility, website optimization, and compliance solution to Acquia's industry-leading digital experience platform (DXP)

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Streamline Your Online Events with Link2events+

ACT

Hosting online events like webinars, training sessions, or networking meetings can be great for business. The only problem is that organising them can be a job in itself. Well, if you’re an Act! Premium Cloud user, there’s good news! Link2events+ is here to simplify the entire process for you. As an online event management solution, Link2events+ acts as a bridge between functionality found in costly webinar services and standard webinar services.

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Elevating Account Management Through Metrics and KPIs

Arpedio

Elevating Account Management Through Metrics and KPIs Explore ARPEDIO's Account Management Software ← Back to blog As companies strive to build lasting relationships with their clients, the need for effective Account Management strategies and tools becomes paramount. One such essential component is the use of Metrics and Key Performance Indicators (KPIs) to measure and drive Account Management success.

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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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Personalizing the Partner Experience in the Age of AI

Customer Think

Personalization has been an elusive goal for marketers aiming to engage the partner community, and today, in the age of AI, it’s an ever-growing mandate. These days, if it isn’t personalized, it isn’t noticed.

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Local Government Strategic Planning During COVID-19 in Edmond, OK

ClearPoint Strategy

Natalie Evans of the City of Edmond, OK discusses strategic planning during COVID-19

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Are you doing change to people or with people? – Interview with Phil Lewis and Claire Croft of Corporate Punk

Customer Think

Podcast Today’s interview is with Phil Lewis and Claire Croft of Corporate Punk, an award-winning management consultancy that helps clients innovate and transform their business culture.

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Setting New Standards For Divisional Performance At Austin Resource Recovery

ClearPoint Strategy

Learn divisional performance practices from a city that has reimagined its processes

52
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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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InMoment and Bright Expand Partnership to Elevate the Customer Experience With AI-Powered Upskilling

Customer Think

Offering provides a new way for large enterprises to elevate the employee journey, leading to a better overall customer experience (CX)

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The Fundamentals Of Healthcare Workforce Planning

ClearPoint Strategy

Here are some of the best practices and basic steps of healthcare workforce planning

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Chatmeter Unveils the Future of Reputation Management with Launch of Pulse AI: Signals

Customer Think

Uses AI to surface actionable insights from customer commentary in real-time for multi-location businesses

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Is my state ready to reopen? A look at the data

ClearPoint Strategy

There's a lot of data available regarding COVID-19, but it can be hard to understand

52
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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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From Insight to Action: ClearPoint & Power BI

ClearPoint Strategy

You don’t have to choose between ClearPoint and Power BI, and you probably shouldn’t

52
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10 Reasons We Love ClearPoint (& You Will Too)

ClearPoint Strategy

Here’s why we think ClearPoint is the best strategy reporting solution on the market

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8 Things Your City/County Strategic Plan Might Be Missing

ClearPoint Strategy

Verify nothing is missing from your plan by taking a look at our executive checklist

52
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What Is A Project Dashboard? A Definition + Examples

ClearPoint Strategy

A project dashboard helps project managers deliver more value to their organizations

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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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Dashboards: Best Practices and Templates for COVID-19

ClearPoint Strategy

Here are a few examples of how ClearPoint dashboards are being used during COVID-19.

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Clearpoint Strategy Honored As Bronze Stevie® Award Winner In 2020 American Business Awards®

ClearPoint Strategy

ClearPoint has been named a Stevie® Award winner for our excellent customer service.

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How Germantown, TN, Used The Baldrige Excellence Framework To Score Big

ClearPoint Strategy

This Tennessee community had what it takes—with teamwork and the help of ClearPoint.

52
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Business vs. Corporate Strategy: What's The Difference?

ClearPoint Strategy

Confused about business strategy vs corporate strategy, and do you need to use both?

52
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Negotiate Larger Deals More Quickly

What if there was a better method of changing the conversation with your customer from delivering pricing to delivering value solutions? A method that would help keep you in control, manage the uncertainty, and close larger deals more quickly for you and your company? There is.