Wed.Oct 18, 2023

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500 Hams on Christmas: A Profile on HubSpot's Employee #6, Dan Tyre

Hubspot Sales

Dan Tyre has gotten upset with me exactly one time over the course of our three-plus-year-long working relationship. It was around Christmas time — he and I were on a Zoom call with some other writers for the HubSpot Blog, discussing our holiday plans. Dan told us that he had recently purchased 500 hams to distribute across the greater Phoenix, Arizona area on Christmas day — which was only five days away.

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Talent Pipeline: Sales Manager’s Approach to Proactive Recruitment

The Center for Sales Strategy

You know the feeling… a position on your team suddenly comes open and catches you off guard without any promising candidates in sight. You stir up a tornado of job postings, resume reviews, and hopeful prayers that the perfect candidate will miraculously appear… and you feel completely overwhelmed. Here’s the good news. You can change this!

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Sales Coaching: The Ultimate Guide for Sales Managers

Brooks Group

Effective sales coaching can have a huge impact on your business. The biggest benefit of sales coaching is its contribution to revenue. Research shows that successful sales coaching programs increased average deal size, sales activity, win rates, and new leads by 25%-40%. Companies with a formal sales coaching strategy reach 91% quota attainment , on average.

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3 Tips For Maximizing Opportunity During A Mild Recession

The Great Game of Business

Economists are predicting a mild recession in 2024. That means small to medium-sized businesses will have to work a little harder to stay profitable and successful. Luckily, we're breaking down three things businesses can do in 2024 to maximize opportunity and set their businesses up for 5-6 years of consecutive growth.

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2024, The Year of the Customer

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

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10 things you can learn from Disney about creating a magical CX

Customer Think

If you want to understand the enormity of the scale of their services, here’s a pretty mind-blowing visualization: By TitleMax.com Last year, the Walt Disney Company made 84 billion dollar. The film, TV, studio and streaming lines made up 66% ($55B) of the company’s revenue and 34% ($4B) of its operating profit.

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The IT dilemma: Balancing data privacy and personalization in customer experience

Zendesk

Your phone buzzes with an email notification. Subject line: Important information about a recent security incident. Sounds familiar, right? Unfortunately, security incidents are more and more common, which means many companies are leaning on trust to galvanize their customer relationships. Trust is the cornerstone of customer relationships, but in today’s changing data privacy and security landscape, it’s hard to earn and easy to lose.

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Introducing Customizable Role-Based Permissions

Nutshell

We’re thrilled to unveil a powerful new feature that’s all about customizing Nutshell to your organization’s needs. Meet customizable role-based permissions – an enhancement that’s set to redefine how you manage user access within Nutshell. Role-based access controls provide a more nuanced approach to access management and let you create custom roles tailored to specific tasks, making access control effortless and tailor-made for your business.

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Unlocking Account-Based Sales: Is Your CRM Enough?

Revegy

In the competitive B2B landscape, focusing on specific high-value accounts has proven to be a vital strategy for long-term success. Key accounts are identified as a company’s most valuable clients. They are the most likely to bring in big chunks of revenue and build lasting relationships. Unlike traditional sales methods that cast a wide net, […] The post Unlocking Account-Based Sales: Is Your CRM Enough?

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Beyond Empathetic Listening

Customer Think

We all know the importance of listening; of connecting with others by deeply hearing them share thoughts, ideas, and feelings; by being present and authentic. We work hard at listening without judgment, carefully, with our full attention. But are we hearing others without bias? I contend we’re not. WHAT IS LISTENING?

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Ensure Your Enterprise Executes and Delivers Work Efficiently

Planview

Best-in-class companies align their efforts so everyone is moving in the same direction – a direction towards the desired business outcomes. They ensure that their goals and initiatives are aligned with their high-level strategy, from top leadership all the way down to the teams that deliver the work. The C-suite has a holistic view across the lifecycle of its strategies, while the EPMO has delivery information at their fingertips to pivot funding when needed.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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How to Create a Learning Culture in the Workplace

CMOE

A workplace culture of learning is becoming increasingly important as organizations strive to keep up with the ever-changing business landscape. Creating a learning culture encourages employees to refine old skills and develop new ones to help them perform their jobs better and contribute to the organization’s success. This guide explores the benefits of creating a learning culture in the workplace and provides actionable tips on how to establish and maintain it.

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6 Reasons You Should Leverage Templates in Your CRM Workflow

ACT

Whether you’re running a global corporation or a bootstrapped startup , the right CRM ( customer relationship management ) platform can help you acquire and retain customers. It also lets you implement workflows to automate routine tasks, such as following up with an active lead or sending subscription renewal reminders in real-time. But how do you maximise the gains from your CRM workflows ?

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Chatbot persona: What it is + how to create one

Zendesk

What is a chatbot persona? A chatbot persona is a chatbot’s personality, including its voice, tone, and behavior. A chatbot persona is an extension of a brand’s identity and can transform the chatbot experience from boring and robotic to exciting and engaging. A chatbot without a chatbot persona is like a car without a radio. Sure, it may be able to get you to your destination, but it won’t be as memorable or as enjoyable of an experience.

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Tailoring the Sales Pitch

FinListics Solutions

Enterprise B2B buying teams continue to expand in size and breadth with the increased complexity of purchasing decisions. This change requires revenue organizations to better tailor their sales pitch for individual buying team stakeholders.

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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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How To Overcome The Performance Paradox With Eduardo Briceño

Strategic Planning and Management Insights

Eduardo Briceño takes people out of the performance paradox, helping companies develop cultures of learning and high performance.

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[Research Round-Up] Where AI In Marketing Stands In Mid-2023

Customer Think

(This month’s Research Round-Up discusses two recent surveys that examine how marketers are using artificial intelligence in mid-2023. These surveys explore the extent of AI adoption in the marketing industry, the use cases and expected benefits of AI, and marketers’ concerns and uncertainties about AI.

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Introducing Customizable ‘Add New’ Dialogs for Tailored Data Collection

Nutshell

The best CRM for your team is the one that’s customized to your needs. That’s why we’re excited to introduce a new customization option within Nutshell—the ability to tailor your ‘add new’ dialogs to your business’s unique needs. This update enables you to customize the fields in the pop-ups that appear when someone on your team creates a new person, company, or lead in Nutshell.

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Integrate Ushers in New Era of B2B Data Privacy Protection with Data Guardian

Customer Think

Combines AI-powered trust scoring and rigorous auditing to offer protection against privacy violations, improve visibility into media partner performance, and optimize spend

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Protected: Test password protected function

Zendesk

This content is password protected. To view it please enter your password below: Password: The post Protected: Test password protected function appeared first on Zendesk.

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Don’t put Legos down the drain

Customer Think

Customer experience agents and experts often join the customer and provide sound recommendations and services to resolve their issues. During those calls, agents often spend a lot of time discussing the root cause and the remediations for each of the problems identified.

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Why Should You Manage and Analyze Your Review Data?

ReviewTrackers

Analyzing review data improves operational performance, brand perception, your products and services, and ultimately, the customer experience.