Thu.Feb 29, 2024

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Assess Your Revenue Growth Model to Improve Executive Alignment

SBI Growth

“Executive alignment is critical to growth and value creation. Nearly 75% of companies with high commercial momentum have go-to-market (GTM) leadership teams that are highly aligned.” This may sound like common sense to many executive leaders, but some companies can still have a hard time making this happen when their leaders don’t know where to start.

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Why is it Becoming Harder to Convert Prospect? With Trey Morris

The Center for Sales Strategy

In this episode, we’re continuing our season-long deep dive into the latest Media Sales Report from The Center for Sales Strategy. Today, Trey Morris, VP/ Senior Consultant here at CSS, is joining Matt to help answer the question, “Why is it getting harder to convert prospects and renew clients?

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Debunking the Myth: Why AI Enhances, Not Replaces, Human Customer Support

Groove HQ

As stories of AI chatbots replacing entire customer support teams circulate, it’s easy to feel uneasy about the future. A notable incident involving a CEO who laid off 90% of his support staff after a chatbot outperformed them only adds fuel to the fire. However, let’s take a step back and assess the situation with […] The post Debunking the Myth: Why AI Enhances, Not Replaces, Human Customer Support appeared first on Groove Blog.

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Translating iconic experiences to a digital space—with Aesop’s Carine McGinnity

Zendesk

If you’ve ever walked into an Aesop store, it’s a full sensory experience. The smells, the sights, the samples—and the incredibly warm and knowledgeable staff. It’s hard to imagine such a rich experience ever existing online and yet, the team at Aesop is tackling just that. The work began in 2020, when much of the world retreated from physical spaces.

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2024, The Year of the Customer

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

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Navigating Technical Debt in the Automotive Industry

Planview

Amidst the relentless waves of innovation and competition, OEMs, suppliers, and manufacturers in the automotive industry navigate a sea of challenges and opportunities. Technical debt, the accrued cost of code awaiting updates, is a significant obstacle. According to McKinsey , this “tax” on development comprises about 40 percent of IT balance sheets, stemming from the intense pressure to enter the market and gather feedback swiftly.

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Falling for February integrations

Zendesk

Here are the newest integrations from Zendesk to help your team provide top-quality experiences. Route Route (Support) is at the forefront of enhancing the post-purchase journey, offering unparalleled protection and convenience to both brands and their customers. Route’s strategic integration with Zendesk redefines customer support dynamics for e-commerce entities, enabling support representatives to seamlessly monitor, address, and initiate claims without ever leaving the Zendesk interfac

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Revenue churn: What it is + how to calculate it

Zendesk

What is revenue churn? Revenue churn measures the monthly recurring revenue (MRR) loss from existing customers over a specific period. This metric focuses on customers who have canceled or downgraded their monthly subscriptions. Revenue churn is most relevant for software-as-a-service (SaaS) companies or subscription-based businesses. Today’s consumer has an endless amount of choices at their fingertips.

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4 Strategies for CUs to Strengthen Member Trust and Succeed This Year

NG Data

Credit unions need to prioritize a digital-first mindset, data-driven decision making, exploring the role of AI, and supporting small businesses and gig workers. These strategies can enhance member loyalty, offer relevant financial fitness offerings, and solidify and grow member trust. Source The post 4 Strategies for CUs to Strengthen Member Trust and Succeed This Year appeared first on NGDATA.

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Dalio’s 5 Forces

Flevy

In today’s rapidly changing world, management faces multitude of challenges. From navigating economic uncertainties to ensuring long-term sustainability, the complexities of modern markets can often feel overwhelming. Ray Dalio’s 5 Forces Framework emerged as a structured model to framing these pressing issues. Designed specifically for management professionals, this framework equips you with the tools to tackle critical issues, such as risk management, strategic insights, and crisis

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Credit Unions Bank on Personal Relationships as Foundation for Payments Innovation

NG Data

PSCU/Co-op Solutions' new BNPL solution allows credit unions to engage members, tailor eligibility criteria, and help members achieve their financial goals by converting transactions into buy now, pay later arrangements. Source The post Credit Unions Bank on Personal Relationships as Foundation for Payments Innovation appeared first on NGDATA.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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The Importance of Change Management in Account Planning

Upland

Sales leaders often find that commitment to change is the single most important ingredient in a successful account planning practice. A lthough change can be scary, difficult and potentially costly if not managed correctly, it is ultimately the key to achieving higher win rates, championing large buying groups, and growing revenue. The current world of sales is not for the faint of heart, and certainly not one for those who don’t like change.

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Rewired and running ahead: Digital and AI leaders are leaving the rest behind

NG Data

Companies with strong digital and AI capabilities are leaving others behind. Leaders outperform laggards by 2 to 6 times across every sector analyzed. By better integrating digital and AI throughout the customer journey, leaders achieve significant TSR outperformance. Source The post Rewired and running ahead: Digital and AI leaders are leaving the rest behind appeared first on NGDATA.

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20+ Ideas for Incorporating GenAI Into Your Content Marketing Processes

Strategic Communications

GenAI is neither 100% hero or 100% foe; it can be both, or neither. If you’re creating content and you’re not using GenAI in your work, you really should be. While it’s certainly a disruptive force and is both feared and reviled by some in the field, it does have some very useful applications. Here’s a list of 20 to get you thinking before the weekend and the end of the month. 20 GenAI Ideas for Content Creators Automating the creation and upkeep of a content calendar.

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7 Stellar Contact Form Examples, Key Elements, Benefits, and More

Nutshell

You’re creating a contact form for your website, and you want it to look so good that your visitors can’t help but fill in their details for more information about your products and services. What better way to ensure your web form hits the mark than to browse some of the best contact form examples out there before flexing your creative muscles? Crazy as it may seem, the trusty contact form is one of the most neglected website components, often a mere afterthought.

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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.