Fri.Aug 25, 2023

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Influence Mapping: Why it’s Necessary to Your Sales Strategy

Upland

What is an Influence Map? What if you could understand who really holds the power to move a deal forward? Is the org chart your only recourse to finding out the all-too-valuable information of who holds sway – who has the authority to be your best friend and cause deals to close, or who could come out of the woodwork and soil your best chance at growing net new revenue?

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The road to becoming one of the biggest marketing automation companies with a $100M+ exit with David Cummings, co-founder of Pardot

Zendesk

In their early days, startups typically go through multiple rounds of funding. From brand awareness campaigns to product development–and much more—tackling these and other business milestones are usually easier to accomplish with external funding. In some cases, however, certain startups manage to achieve success without any outside funding. David Cummings, co-founder of Pardot, joins this week’s episode to talk about the tremendous success of his startup.

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LinkedIn Sales Navigator: How to Generate Leads Using It?

LinkedFusion

Finding buyers on LinkedIn for selling your products or updating your CRM lead list is an essential task. And social media platforms like LinkedIn are where you can find your b2b sales leads. But doing so with the basic LinkedIn Premium plan will not give you any best result. For this sales professional subscribe to different LinkedIn sales solutions offered by LinkedIn.

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4 Customer Service Tactics that Gen Z Will Appreciate

Customer Think

Brands are quickly finding out that the customer service strategies that worked with other generations don’t work with Gen Z. By and large, Gen Z’s preferences are so unique that they require novel tactics. Businesses that can both learn what those preferences are as well as make pivots will earn Gen Z loyalty.

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2024, The Year of the Customer

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

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CRM and Point of Sale (POS): How do they empower small businesses?

Apptivo

1. POS Vs. CRM: The Basics 2. What is a POS system? 3. What is a CRM system? 4. Benefits of using POS-CRM integration 5. How CRM-enabled POS systems can help your business? 6. Bringing POS and CRM Together The terms “POS” and “CRM” resonate with most small businesses. The untapped potential, however, rests in knowing what they truly are and how they may help these businesses.

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Employee Off-Boarding: Are You Taking It Seriously?

Customer Think

Employee off-boarding: What is it? Why is it so important? What does it entail? What are design considerations of an employee off-boarding program? And more. This is the first part of a two-part series. The post Employee Off-Boarding: Are You Taking It Seriously? appeared first on CX Journey™.

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How Negative Reviews Impact Brand Image

Customer Think

Now, more than ever, what consumers think about your brand matters. Post pandemic, online reviews and review websites have become more significant than before, due to the rise in online shopping over the last couple of years.

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Objectives and Key Results (OKRs): A Comprehensive Guide

ClearPoint Strategy

Unlock the full potential of OKRs and achieve remarkable results.

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The Right Content Builds Confidence: How Travel Marketers Can Use Context to Increase Bookings

Customer Think

Competition amongst travel websites is brutal today. Everyone wants to optimize their site for conversion, but the experience of booking travel is so much more than that. The way that customers book their transportation and accommodations has changed. Travel booking is all about emotion.

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Five Strategies for Building Customer Value with Digital Content

Customer Think

The need to drive customer loyalty through digital interactions has never been higher. Executives surveyed by McKinsey on average expect digital revenues from e-commerce to represent 31% of total sales by 2024—up from 20% in 2022.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr