September, 2023

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Key Account Management KPIs: The Good, The Bad & The Ugly

Account Manager Tips

Are your key account management KPIs helping or hurting performance? Learn how to develop strategic metrics to improve customer retention, increase revenue, and drive growth.

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Key Account Management vs. traditional sales

Arpedio

Key account management vs. traditional sales ← Back to blog The game of sales and customer relations has changed – staying competitive is no longer just about making the sale; it’s about nurturing valuable, long-lasting relationships with your top-tier clients. This shift in focus has given rise to two distinct approaches: Key Account Management and traditional sales techniques.

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Improving Sales Effectiveness with Account Segmentation

SBI Growth

If you’ve been following recent SBI content on annual planning, you may have already seen some key takeaways from SBI research on how CEOs are shifting their focus to selling to the existing customer base to accelerate revenue growth. Market trends are showing signs of accelerating demand, and for companies to take advantage of this, there needs to be robust account segmentation in place.

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[Q&A] How Do You Get CEO Buy-in for a Strategic Planning Process?

OnStrategyHQ

Play Watch the video Q: How do you get CEO buy-in for a strategic planning process? A: CEO buy-in comes down to communication and collaboration. If you’re leading a process in collaboration with a CEO, ensure you provide the CEO with plenty of opportunities to communicate and provide one-on-one feedback throughout the process. Ensure your conversations are strategic and purposeful and that they clearly demonstrate the value of the strategic planning process.

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2024, The Year of the Customer

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

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Customer Communication Management 101: The KAMs Guide to Streamlined Systems

Account Manager Tips

Transform chaotic customer communication management through strategies to streamline workflows, improve response times, and strengthen B2B client relationships.

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Best Practices for SaaS Companies and Vendors with Nigel Cullington of Upland Software

Upland

Nigel Cullington, VP of Marketing of Upland Software’s Sales Effectiveness Division, spoke with Alex Gluz on the Revenue Engine Podcast about the vital lessons outlined from real life sellers in his recent book, Not Just Another Vendor. Account-Based Sales and Account-Based Marketing are the Way of the Future While the conversation covered a broad range of topics, including Nigel’s illustrious career, rising from Actuary to sales leader turned marketing extraordinaire, when it came to the adv

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The Complete Guide to Sales Forecasting and Pipeline Management

RAIN Group

Assume you’re a sales manager for a mid-sized enterprise. You’ve just received a call from your chief revenue officer who wants to know how much revenue you expect your team to produce between now and the end of the year. You pull up your spreadsheet and start reviewing the numbers, but the forecast just doesn’t look right. Sales have been consistent, but there are so many variables at play and it’s hard to predict what the future holds.

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Top 5 Customer Experience Keynote Speakers to Book in 2024

Customer Think

As a business leader, creating a brand identity that resounds with your audience isn’t simply about having a solid business plan, an eye-catching logo and color scheme, or a memorable slogan. It is about leveraging the ultimate customer experience.

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3 Sales Coaching Steps to Recruit Quality vs. Quantity

The Center for Sales Strategy

Finding and attracting top sales talent is a perpetual challenge for sales managers. With countless responsibilities already overflowing your plate, dedicating time to recruiting often falls by the wayside. However, taking a strategic approach to recruiting through inbound marketing techniques can attract qualified, eager candidates, so you spend time interviewing the right people.

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When to Guide and When to Listen: A Day in the Life of Global Manager of Business Intelligence and Analytics Elvia Martínez

Planview

Elvia Martínez manages two teams across three continents. Elvia uses her unique background from an immigrant family to lead her teams with inclusivity, collaboration, and support. Explain your role as a Global Manager of Business Intelligence and Analytics and a few of your responsibilities. I manage two engineering support teams. They’re spread across the US, Sweden, Germany, and India.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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29 Types of Trigger Events and How to Track Them

Hubspot Sales

Timing is everything in sales. That is why recognizing trigger events is key to being successful. Getting this crucial step wrong can mean the difference between closing the deal or being rejected. In this article, we’ll cover what a trigger event is, why they’re important and provide examples you can apply to your own sales strategy. Skip to: Trigger Event Definition Importance of Trigger Events Tracking Trigger Events Trigger Event Examples Sometimes called a “buy signal,” a sales trigger even

Media 102
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Managing Partners’ Forum – Highlights from the Advisory Board Meeting September 2023

Red Star Kim

The Managing Partners’ Forum (mpfglobal.com) holds quarterly meetings of its Advisory Board where senior leaders discuss issues pertinent to the professional services sector. Updates are provided by Richard Chaplin, Jon Geldart and John Rowland together with the chairs of the Forum’s specialist groups: Management Teams Together; Finance & Operations; Strategy & Marketing; People, Performance & Culture.

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How Qualification is a Priority for Leaders Today

Force Management

It’s no secret selling in the B2B SaaS market got a little harder over the past several quarters. Now more than ever, organizations are looking for ways to gain an edge, keep pipelines healthy, and identify which prospects are most likely to land.

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Sales Success Starts with Partnership Mentality

Customer Think

During my career, I have learned that no matter what one is selling, the account executives and sales leaders who win together most often are those who consistently stay in sync. And they do that by maintaining what I call a “partnership mentality.

Sales 110
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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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Outsmarting the Machine: Elevate Your Sales Game in the Age of AI

The Center for Sales Strategy

You've heard the ominous predictions about the future of sales in the age of AI and automation. Will machines replace us? Are we on the brink of becoming obsolete? Relax, put those fears to bed. Today, we're diving into how you can not only stay relevant but thrive in this new world.

Sales 114
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Harnessing the Power of AI in Sales: A Guide for Leaders

Sales Readiness Group

The integration of Artificial Intelligence (AI) into the sales domain has opened up a plethora of opportunities. As sales leaders navigate this new landscape, understanding the nuances of AI becomes paramount. This guide delves into the essentials of AI for sales, its potential challenges, practical applications, and the importance of proper training.

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The Best 10 Conversational AI for Sales

Hubspot Sales

The right words don’t always come easy. It can even take hours to put an email together. Thankfully, there’s AI for that. Conversational AI for sales teams can eliminate a lot of repetitive tasks such as follow-up emails and customer queries and even generate sales collateral. Operationally, conversational AI speeds up processes within tools like your CRM or CMS, makes reporting easier, decision-making more effective, and so much more.

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Spotlight on Richard Chaplin, PM Forum and Managing Partners’ Forum

Red Star Kim

I posted this on LinkedIn on 13 th September. It received such a warm and enthusiastic response that it was suggested we consider a series highlighting the giants of professional services marketing and business development. So here’s the spotlight on Richard Chaplin, PM Forum and Managing Partners’ Forum. What’s the longest time you’ve sustained a professional relationship?

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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QBR: How to Assess Last Quarter’s Sales Performance and Pivot

Force Management

A new quarter is upon us, and it’s time to strategize on how you can make this one even better than the last. Often, sales leaders know where their sales team falls short – but it can be a challenge to identify the root of these problems and determine what action will have the greatest impact in solving them.

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Leadership Mindset: Adapting Amidst Ambiguity

Vantage Partners

Every leader possesses a particular mindset. That mindset—what and how leaders think and feel about their role, their people, their goals—drives what they say and do. Leaders can’t just be told what to do—“now it’s time to adapt and collaborate!”—or merely instructed to adopt or change any other fundamental behaviors. Such directed behavior changes might last for a while, until people forget and their underlying mindsets retake the reins.

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Managing Burnout for Leaders and Employees

The Center for Sales Strategy

These past few years have been incredibly challenging for leaders worldwide. As you take a look around your organization, have you noticed any of the following for your leadership team or your employees: Exhaustion: Physical, emotional, and mental exhaustion that doesn't go away after time off. Decreased job satisfaction: A feeling of disillusionment and negative attitude towards work.

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Alliance Failure and Alliance Success: The 80% Rule

Peter Simoons

The research into alliance failure and success rates continues to display a broad spectrum of figures. The figures range from a mere 20% alliance failure rate at best, to a daunting 80% alliance failure rate at worst. It is this notably high alliance failure rate of 80% that sparks disbelief! This prompts one to wonder whether companies would genuinely invest in something they believe has a 4 in 5 chance of failure?

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The 2023 Supply Chain Crystal Ball: Challenges and Solutions

Speaker: Olivia Montgomery, Associate Principal Supply Chain Analyst

Curious to know how your peers are navigating ongoing disruption? The supply chain management techniques that dominated the last 30 years are no longer supporting consumer behavior or logistics and manufacturing capabilities. So what’s working now? What should your plans for 2023 include? By researching the supply chain challenges and solutions that businesses – especially small and midsize businesses – are currently experiencing, we’ve learned what’s working and what’s not.

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I Debated ChatGPT: 'Will AI Replace Human Salespeople?'

Hubspot Sales

I‘m late to the game on AI. Ever since the first time my phone had the audacity to autocorrect one of my texts, I’ve been pretty convinced that artificial intelligence is going to be humanity‘s downfall — so I’ve been reluctant to embrace resources like ChatGPT. But I‘ve hit a point recently where I realized that AI might be a little too sophisticated and ever-adapting for my holding out to make a difference.

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4 Actions Framework

Flevy

A multitude of industry sectors find themselves ensnared in relentless competition as organizations strive vigorously, frequently contending over identical attributes, all the while presenting comparable goods or services. This fiercely competitive environment has clear and accepted boundaries with well-defined competitive rules. Companies strive to surpass their competitors and capture a larger portion of the product or service demand in this environment.

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Revolutionize The Customer Experience With Sales And Marketing Alignment

Sales Gravy

Delivering A Next-Level Customer Experience In this Sales Gravy Podcast, Jeb Blount talks to Clare Dorrian, SugarCRM's CMO, about putting people first, building human connections, and prioritizing the customer experience in a saturated market. Clare shares expert insights on outbound prospecting, multi-channel engagement, and building a strong sales culture.

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Negotiations Are Having a Moment

Vantage Partners

It seems like negotiations are all over the news lately — strikes and threats of strikes, stalled contract discussions, and political negotiations of all kinds.

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The Truth About Sales Agility: Separating Fact From Fiction

Speaker: Michelle Vazzana

Every sales organization wants their sales force to be agile. Why? Because the world is rapidly changing, becoming more complex, and making the salesperson’s job harder. Organizational leaders are unsure of the best way to equip sellers to succeed in this new reality. Should they change their sales methodology? Should they adopt better technology tools?

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Overcoming Hiring Challenges:  Solutions for Finding Qualified Sales Candidates in a Competitive Market

The Center for Sales Strategy

Are you frustrated with the challenges of finding top talent for your organization? If so, you’re not alone. According to a ManpowerGroup survey, talent shortages are at a ten-year high, with 69% of employers struggling to fill positions. In today’s competitive job market, recruiting and hiring superstar salespeople is no easy feat, but getting creative and spending time on recruitment each week could help you build a strong talent bank of potential candidates for the future.

Banking 114
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How FlexJobs Engages Customers With Proactive Messages

Help Scout

Learn how FlexJobs was able to double traffic and contacts during the pandemic as a result of their Beacon and Message setups in Help Scout.

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Ditching 'More is More' to Increase Sales Team Effectiveness by 50%: Teamwork.com’s Story

Hubspot Sales

How do you go from putting out fires to running like a well-oiled machine? Well, the trick might be as simple as prioritizing quality over quantity. If you’re rolling your eyes at your screen right now, just hear us out. For eons, salespeople have been told to make more calls, send more emails, and take more meetings. But being busy doesn’t leave time for thinking strategically, nurturing customer relationships, or making sure your team has everything they need — especially if your company is gr

Sales 100
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Latest Podcasts: Leadership in the Details

Force Management

Last month, the Revenue Builders Podcast featured some hard-hitting tactical conversations about the journey to elite sales leadership and the decisions we make along the way. Dig in to the episodes below to get real-life advice from leaders who have been there and done that. These conversations cover everything from calculating business value for a prospect to defining a repeatable sales process that enables rapid scaling.

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Negotiate Larger Deals More Quickly

What if there was a better method of changing the conversation with your customer from delivering pricing to delivering value solutions? A method that would help keep you in control, manage the uncertainty, and close larger deals more quickly for you and your company? There is.