September, 2016

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How Good is Your Marketing Strategy?

SBI Growth

The pressure on B2B CMOs is heating up. Research shows CEOs are beginning to turn their attention on marketing strategy. Is this good news for you? For world-class CMOs with stellar marketing strategies, this is fantastic news. These executives salivate at the prospect.

Marketing 116
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9 Quick Tips On Attracting More Business Between Meetings

MTD Sales Training

Many sales people between sales meetings or between calls are blinkered to the sales opportunities around them. They take too much time to reflect on previous meetings, and some sales people will. [[ This is a content summary only. Visit my website for full links, other content, and more! ]].

Meetings 107
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How to Be More Interesting

Engage Selling

Have you ever wondered what makes you and your business more interesting to your prospects and clients? It isn’t hourly updates on social media or a picture with a celebrity.

Media 98
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Spigit Executive Releases New Book

Planview

Today, we’re proud to share the release of a new book authored by Doug Collins, VP of Innovation Architecture at Spigit. This book, titled Great Question! Generating Effective Questions for Successful Outcomes, is intended for the leader of a group of people who would like to help that group identify the critical question for the purposes of innovation, collaboration, and problem solving.

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2024, The Year of the Customer

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

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Uncovering your own secret of selling…Why YOU buy!

Jeffrey Gitomer

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Sales 60
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B2B Strategy Case Files: What If Both B2B and B2C?

Geehan Group

When we wrote The B2B Executive Playbook , I had every hope it would forever change the hearts of minds of B2B enterprise. Recently, however, my colleague and B2B strategy guru @seangeehan received the following email from “Still B2Cing," so I guess our work is not completely done. Oh yes, we’ve seen this situation many times, and it is particularly pernicious as the challenge lies on two fronts: The overall enterprise has both B2B and B2C markets , such as a manufacturer who se

B2C 52

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The 6 Most Common Mistakes Salespeople Make In Their Opening Discussions

MTD Sales Training

You’ll have heard of the ‘elevator speech’, that first few seconds’ introduction that can make or break a conversation you have with a prospective client. It’s called the elevator speech because it. [[ This is a content summary only. Visit my website for full links, other content, and more! ]].

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When a Pricing Objection Isn’t | Sales Tips

Engage Selling

I have been spending a lot of time in workshops so far this year and the number one thing sales reps ask me is how you move beyond the pricing objection and here is what I’m discovering.

Sales 92
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6 Pressing External Innovation Questions Answered

Planview

Editor’s note: The following Q&A is an extension of a webinar about external innovation hosted by Doug Williams, Director of Innovation Strategy at Spigit. The questions were provided by webinar attendees. Q: When it comes to external innovation, can you provide some examples of incentives for participation? Also, can you give some examples of exchange of values?

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Sales Strategy? Yes! Sales Approach? Yes! Sales System? NO!

Jeffrey Gitomer

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Sales 53
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Import Orders Into Salesforce To Optimize Account Revenue

Gary Smith Partners

The post Import Orders Into Salesforce To Optimize Account Revenue appeared first on The Gary Smith Partnership.

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Setting Up a Sales Operations Department from Scratch

SBI Growth

Your sales operations team must improve the efficiency of the sales team. Instead, sales ops has become a catch all that gets assigned the work no one else wants to do. On this week’s SBI Sales and Marketing podcast we.

Sales 107
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6 Quick Tips On How Sales People Can Gain The Competitive Edge

MTD Sales Training

Many salespeople have left their personal and career development up to their company, and that’s not a good thing. Your company and boss are up to their ears in working on the urgent stuff, the. [[ This is a content summary only. Visit my website for full links, other content, and more! ]].

Sales 102
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Wells Fargo: What Happens When You Set Targets Based on Rhyme Not Reason

Engage Selling

I’m not ready to stop sharing the Wells Fargo fiasco and what it means for us as professional sellers. Today, we are hearing about sales targets. The average American has 3 accounts at their bank.

Banking 90
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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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Technology Doesn?t Sell Products; People Do

Sales Gravy

If a business’s professionals can’t provide the red carpet treatment – or any help at all – what is the point of spending money on technology and marketing? I don’t’ understand.

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Show Me the Value, or I’ll Show You the Door.

Jeffrey Gitomer

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Sales 52
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How to Influence Without Being Pushy

Shapiro Negotiations

Sometimes leads are already interested before you start your pitch, but how you attempt to influence them will make or break the deal. There’s a big difference between influencing and selling – your audience is less likely to take your words to heart if you come off as pushy, rehearsed, or “salesy.”. When it comes to influencing people , a few key strategies will lead you to more effective interactions with more positive results.

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Where Does Sales Enablement Belong?

SBI Growth

Sales Enablement is the new kid on the block for many organizations. The question has become, who owns Sales Enablement? The answer is stunningly simple: Sales. Sales Enablement needs to be a centralized function within sales for a number of reasons. Here’s.

Sales 106
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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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How This Small Change Of Mindset Will Smash Your Sales Targets

MTD Sales Training

I was talking to a sales manager recently, who was concerned about one of his salespeople. This person was suffering from a negative mind-set, where if he didn’t sell or at least get the appointments. [[ This is a content summary only. Visit my website for full links, other content, and more! ]].

Sales 100
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Don’t Be Afraid of Your Pricing

Engage Selling

Want to know the easiest way to lose control of the sales process? Time and time again, I’ve seen salespeople hold off on presenting their price to a prospective client until the final written proposal.

Sales 83
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Money Objections Are Value Objections

Sales Gravy

Instead of wasting time figuring out an impressive response, spend time understanding what caused the objection in the first place. Identify what you are doing, or not doing that triggered the money objection in the first place.

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Time is on Your Side, as Long as you Understand it.

Jeffrey Gitomer

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Media 51
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The 2023 Supply Chain Crystal Ball: Challenges and Solutions

Speaker: Olivia Montgomery, Associate Principal Supply Chain Analyst

Curious to know how your peers are navigating ongoing disruption? The supply chain management techniques that dominated the last 30 years are no longer supporting consumer behavior or logistics and manufacturing capabilities. So what’s working now? What should your plans for 2023 include? By researching the supply chain challenges and solutions that businesses – especially small and midsize businesses – are currently experiencing, we’ve learned what’s working and what’s not.

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Strategic Planning in Higher Education: Avila University

Credo

Credo consistently views an institution through the lens of student success, with a focus on setting strategic goals and measuring progress toward growth milestones. For Avila University, it was a matter of being more focused than in the past – from enrollment growth and student outcomes, to the learning environment and its recognition and reputation in the community – in order to attract more best-fit students.

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How New Sales Operations Leaders Can Create Instant Results

SBI Growth

On this week’s SBI Video Podcast, we spoke with Todd Doolittle, the head of sales operations at Concentra, a national leader in occupational health. Todd was recently appointed to this role after many successful years in other sales roles. Watch.

Sales 91
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10 Quick Tips On Gaining The Ultimate Competitive Advantage

MTD Sales Training

Sales is one of the most fluid of industries, mainly because of the massive amount of changes that it has been involved in over the years. The only consistent factor that has existed has been change. [[ This is a content summary only. Visit my website for full links, other content, and more! ]].

Sales 80
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Why Are We Being so Easy on Wells Fargo?

Engage Selling

Let’s call a spade a spade. What Wells Fargo did was illegal. They used private customer information create bogus accounts, forged signatures and authorized charges that customers were not made aware of.

Banking 78
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The Truth About Sales Agility: Separating Fact From Fiction

Speaker: Michelle Vazzana

Every sales organization wants their sales force to be agile. Why? Because the world is rapidly changing, becoming more complex, and making the salesperson’s job harder. Organizational leaders are unsure of the best way to equip sellers to succeed in this new reality. Should they change their sales methodology? Should they adopt better technology tools?

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Control the Sales Process and Increase Email Response Rate

Sales Gravy

Always close your message with YOUR proposed next step and a call to action. “John, I’ll follow up with a call on Thursday. If you want to connect about this sooner, you may reach me at … email and phone.” This tells John three important facts.

Sales 40
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Dream your way to sales success… all day long.

Jeffrey Gitomer

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Sales 50
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3 Ingredients Every Innovation Management Software Should Have…and Why

Planview

In the wake of new technological advances in pretty much every industry, a growing number companies have identified a new way to surface new opportunities for driving both business and societal value. What is it? Crowdsourced innovation, managed by innovation management software. Crowdsourced innovation is simply the process of gathering and surfacing ideas and solutions at scale from the people that know your business best – your workforce, customers, and partners.

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A Quick Guide to Defining Your Competitive Advantage

SBI Growth

How well do you understand your competitors? All markets have competition, but do you understand the best way to win? Listen as my colleague, George de los Reyes, Principal at SBI, and I discuss how to increase revenue growth by.

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Negotiate Larger Deals More Quickly

What if there was a better method of changing the conversation with your customer from delivering pricing to delivering value solutions? A method that would help keep you in control, manage the uncertainty, and close larger deals more quickly for you and your company? There is.