Sat.Apr 25, 2020 - Fri.May 01, 2020

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The 7 Steps of the Sales Process: What You Need to Know

Hubspot Sales

I sat staring at the Dun & Bradstreet printout. It listed information for all the prospects in my California territory including the company name, revenue figures, address, telephone number and — of course — the decision maker’s name and title. After all, that’s what they beat into our heads during the intensive five-week training program I’d just completed: Go for the decision-maker.

Sales 137
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How to work from home as a salesperson: 9 remote sales tips to live by

Nutshell

Last year, remote work was a growing trend. In 2020, it’s the new normal. As the COVID-19 pandemic continues to sweep across the globe, professionals in nearly every industry have been forced to work from home in order to follow social distancing best practices. If you’re a salesperson, this working arrangement has probably been a tough transition—making sales calls from your kitchen table while the kids fight over the remote in the living room isn’t what we’d call an ide

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Choosing the Best Content to Share on Social Media: 4 Tips for Businesses

Outbound Engine

Whether you’re posting to Facebook, Instagram or LinkedIn, the content you share on social media can make or break the way your brand is perceived. Do you have a process for selecting your content to share on social media? There’s more to sourcing content than just randomly posting links or retweeting articles. You have to determine which content is appropriate for your audience, brand, and chosen social networks.

Media 124
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Email Tone: It Can Be Louder Than Words

The Center for Sales Strategy

The remote workforce offers opportunities and challenges that we may not have considered when working in a common location. We take for granted proximity to our coworkers and the ease with which we communicate and convey our emotions and intentions. Communication that we had in person tends to shift to digital and allows us to stay connected no matter where we are co-located.

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2024, The Year of the Customer

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

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Become a Radically Agile Organization to Create Nimble, Sustainable Products

SBI Growth

The modern engineering organization is tooled, skilled, and increasingly experienced in delivering products using Agile methodology. This hard-won transformation required fundamental shifts in the processes by which product is designed, developed, and maintained. Yet the business impact of all this.

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Why Your Sales Team Needs More Gender Diversity [ and How to Attract + Retain Candidates]

Hubspot Sales

The sales field has a leadership gap in gender representation that is hard to deny. According to Gartner , though women account for 50% of the entry-level sales talent pool, only 30% of senior sales leadership, 23% of sales rep, and 15% of frontline sales manager roles are held by women. Let me start by saying, there are many great experts in the HR and talent fields who spend their entire day focused on inclusivity, particularly as it relates to diversifying our workforce.

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Five Sales Lessons From The Coronavirus

Sandler Training

And, while wins might be harder to come by during the pandemic, there are plenty of lessons to be learned. Here are a few that relate to business development and your sales team. The post Five Sales Lessons From The Coronavirus appeared first on Sandler Training.

Sales 113
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Accelerating Revenue by Improving the Sales Team’s Agility

SBI Growth

In the world of a sales enablement leader, the primary goal is to keep the sales team efficient and effective. How that goal gets accomplished occurs with consistent resegmenting of the customer base, cleansing the pipeline, and accurately forecasting changes.

Sales 102
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How Empathy Can Get People to Respond to More of Your Sales Emails

Hubspot Sales

Prospecting emails are the arch nemesis of many sales reps — they don’t enjoy the process of pitching via email, particularly because, these days, people feel more bombarded than ever by their inboxes. That's why many reps have developed tactics for optimizing their email open rates with the help of tools and software — but, another impactful and effective tactic for improving sales email response rate is the use empathy.

Sales 99
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Never Waste a Good Crisis

The Center for Sales Strategy

Given the sudden health and economic crisis created by the COVID-19 pandemic , the phrase, “Never waste a good crisis,” has surfaced quite a few times. Noted public figures ranging from Machiavelli and Winston Churchill to Barack Obama have all invoked the phrase in times of trouble. It’s often viewed as an opportunist looking to advance an agenda during an unfortunate circumstance.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Moving to Online Customer Support: 8 Tips to Ease the Transition

Groove HQ

Our best advice for smoothly transitioning your team to online customer support. The post Moving to Online Customer Support: 8 Tips to Ease the Transition appeared first on Groove Blog.

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Realigning KPIs During the Crisis: 10 Metrics That Matter

SBI Growth

In the midst of the COVID-19 crisis, market leaders have been searching for answers on how to approach the challenge of not only protecting the existing revenue base but also and continuing to grow revenue. They are seeking ways to.

Marketing 100
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Remote Sales 101: Ten Easy Tips to Improve Your Online Meetings

Corporate Visions

The post Remote Sales 101: Ten Easy Tips to Improve Your Online Meetings by Anton Rius appeared first on Corporate Visions. Remote sales are the only kind of sales these days. But if you aren’t familiar with the format already, learning how to sell effectively online can feel quite daunting. In our recent industry survey of over 500 B2B salespeople, 70 percent said they don’t believe remote sales presentations can be as effective as in-person meetings.

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Three Tips For Setting A Leadership Cadence For The Remote Sales Team

Sandler Training

Here, then, are three tips that can help you become more successful as a sales leader in creating a predictable operational rhythm – a cadence – if you find yourself responsible for the performance of a remote sales team. The post Three Tips For Setting A Leadership Cadence For The Remote Sales Team appeared first on Sandler Training.

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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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Will Robots Steal Your Sales Rep Job? We Asked HubSpot Experts

Hubspot Sales

Do you remember that Will Smith movie from 2004 called I, Robot ? If you've never seen it, here's a very high-level synopsis of the film. It takes place in the year 2035, and humanoid robots basically do all the jobs humans don't want to do. Eventually, they become self-aware and revolt against all humanity. And Will Smith, who plays a police detective, stops them.

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Lead Scoring: How to Identify Your Best Leads and Fill the Pipeline

SBI Growth

What is your sales and marketing organization doing to not only maximize your leads but also put your team in a position to make their number? In my last blog post, The Market Is Uncertain, But Your Demand Gen Strategy.

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5 Tips for Onboarding Your Team to New Customer Support Software

Groove HQ

Under normal circumstances, moving your team to a new software system is taxing. Combine that with a worldwide pandemic and a sudden shift to remote work, and you’ve got a recipe for anxiety. We’re seeing all sorts of new companies sign up for Groove these days. Customer service teams that used to work together are […]. The post 5 Tips for Onboarding Your Team to New Customer Support Software appeared first on Groove Blog.

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Four Ways to Adapt Your Marketing Strategy During COVID-19

Texas Creative

"> As much as I’ve tried to avoid writing my blog on anything relating to COVID-19, here we are. I struggled at first with knowing what advice I could give that was helpful and not wanting to dwell on what’s going on. Then I realized somewhere along the way that the things we’ve been doing every day for our clients for the last month are real life “how to adapt your marketing strategy during unusual times” tips.

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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What is Sales Orientation? [Definition + Examples]

Hubspot Sales

A few years ago, I became obsessed with Bowmar Nutrition protein powder. After finding them on Instagram, I really appreciated one of the company's main missions: to create the best quality protein powder that you can have with hot drinks, cold drinks, or even use to bake a cookie recipe. Essentially, their plan was to create the best product on the market.

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Three Reasons Why Executives Need to Invest in Customer Experience Now

Miller Heiman Group

The longer the coronavirus pandemic persists, the more Darwinian the business climate will become: only the strongest organizations will survive. The survivors are likely to be the organizations that recognize long-term success isn’t premised on having the hottest product or lowest prices, which makes them easily replaceable. Rather, they know that a sound customer experience strategy is a differentiating advantage that will help them recover after the COVID-19 pandemic.

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Top 5 Insights for Marketing Leaders This Month

SBI Growth

This past month will have lasting implications for years to come. And what will resonate with businesses is how they chose to respond to the COVID-19 crisis. While new executive orders are put in place, and governments contemplate “opening” their.

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Weekly Roundup: What Buyers Want, Small Victories During Pandemic + More

The Center for Sales Strategy

- MOTIVATION -. "What we dwell on is who we become.". -Oprah Winfrey. - AROUND THE WEB -. > What Buyers Want Right Now– LinkedIn. One of the great difficulties of being a salesperson right now is the uncertainty. Not the general "uncertain times" sense being felt across all industries and professions, but the uncertainty of how any given person is doing; where their head is at.

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Negotiate Larger Deals More Quickly

What if there was a better method of changing the conversation with your customer from delivering pricing to delivering value solutions? A method that would help keep you in control, manage the uncertainty, and close larger deals more quickly for you and your company? There is.

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Understanding Sales Variance [Formula + Examples]

Hubspot Sales

I hate to break it to you, but even if you hit your sales target in terms of volume, there is still a possibility you can miss your revenue target. Although this scenario can be disappointing, it is a reality of doing business, especially for those working in competitive markets. Do you know how to track this information, and how to adjust your sales strategy if your sales revenue comes up short, despite reaching your sales volume goals?

Sales 83
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Why Emotional Discipline Matters | Daily Sales Briefing #11 [Podcast]

Sales Gravy

In every sales conversation, the person who exerts the greatest emotional control has the highest probability of gaining the outcome they desire. In every sales conversation, the person who exerts the greatest emotional control has the highest probability of gaining the outcome they desire.

Sales 82
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The 3 best CRMs that integrate with Constant Contact

Nutshell

Serving more than 600,000 customers around the world, Constant Contact is one of the world’s most popular email marketing platforms, due to its flexibility and simplicity. Constant Contact offers email marketing automation, campaign creation, and workflow creation tools that make it easy to turn leads into customers. One of the most compelling aspects of the platform is its capacity for integration with other software.

CRM 71
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Track, Measure, and Improve Cold Email Prospecting

The Center for Sales Strategy

Email is a critical part of a prospecting strategy, as long as it’s used in the ways in which it’s intended for. HubSpot defines a prospecting email as an outreach email a salesperson sends to a potential customer to introduce themselves, their business, and how they can help their prospect. Email prospecting is not for building relationships, communicating a strategy, sharing an idea, or conversation in general.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Sales enablement ROI for the CSO

Showpad

Maximizing return on investment isn’t just important to a Chief Sales Officer – it’s foundational to their role. While individual sales representatives are tasked with hitting quotas, growing customer bases and increasing contract values, CSOs are ultimately held responsible for showing return on investment. So how does a CSO prepare a sales team for success?

Sales 72
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Making the Pivot to Virtual Learning: Your Questions Answered

Sales Readiness Group

We recently hosted a webinar with Sam Herring from Intrepid by Vitalsource to discuss how to make the pivot to Virtual and Digital Learning.

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Top 5 Insights for Sales Leaders This Month

SBI Growth

This past month will have lasting implications for years to come. And what will resonate with businesses is how they chose to respond to the COVID-19 crisis. While new executive orders are put in place, and governments contemplate “opening” their.

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Avoiding the 8 Wastes of Lean While Working from Home

Kainexus

Millions of workers across the globe have suddenly transitioned to working from home. There are many practical and physiological challenges to this abrupt change, so give yourself a break if everything hasn’t been smooth sailing. Fortunately, the continuous improvement principles that help us be efficient in the office apply in much the same way at home.

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Contact vs. Company Intent Signal Data

Contact and company intent data both have their advantages. Contact-level intent leads can be acted on immediately to reach active buyers, while company-level leads improve outcomes for account-based marketing and other programs. This infographic unpacks the advantages of both contact and company data and gives details about how B2B marketers can benefit from both.