Sat.Feb 24, 2024 - Fri.Mar 01, 2024

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Achieve more engagement and buy-in: Relationships, Plan, Expectations, Benefits, Persuasion and Training

Red Star Kim

At the recent Training – PM Forum on “ Buy-in, engagement and stakeholder management ” workshop we welcomed executive and manager delegates from legal and accountancy firms as well as a delegate from Poland. The session used the 7P model of buy-in to explore rational and emotional tools to achieve buy-in: Plan, Process, People, Psychology, Persuasion, Pressure and Patience.

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Leaders: Here’s Why Your Sellers Are Underperforming

SBI Growth

CEOs want to retain the playmakers and managers that have proven themselves in the past. But for many companies, their talent may now be holding them back. It goes beyond tech augmentations and enablement, it is the fundamental hiring framework that is flawed. How has sales evolved from the past, and what should leaders look for when finding new talent?

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Why is it Becoming Harder to Convert Prospect? With Trey Morris

The Center for Sales Strategy

In this episode, we’re continuing our season-long deep dive into the latest Media Sales Report from The Center for Sales Strategy. Today, Trey Morris, VP/ Senior Consultant here at CSS, is joining Matt to help answer the question, “Why is it getting harder to convert prospects and renew clients?

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Strategic Account Management as a Business Initiative With Geoff Williams

The SAMA Podcast

Geoff Williams, longtime SAMA Board Member and Corporate Member, boasts a distinguished career in international sales and global strategic account management. Having shaped successful programs at Schneider Electric and Danfoss, Geoff’s new role as SAMA's interim CEO brings a clear and precise vision for the future of strategic account management. In this episode, Williams’ wealth of experience and wisdom shines bright as he unravels the intricacies of SAM's role as a true business initiative, pr

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2024, The Year of the Customer

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

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Four Must-Have Competencies to Drive Sales in Today's B2B Landscape

FinListics Solutions

Gone are the days of cold calls and generic pitches. Today's buyers are well-informed, conducting thorough research before engaging with sales reps. This means your team needs to operate more as strategic advisors, understanding customer goals and demonstrating the tangible value your solutions bring.

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Assess Your Revenue Growth Model to Improve Executive Alignment

SBI Growth

“Executive alignment is critical to growth and value creation. Nearly 75% of companies with high commercial momentum have go-to-market (GTM) leadership teams that are highly aligned.” This may sound like common sense to many executive leaders, but some companies can still have a hard time making this happen when their leaders don’t know where to start.

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Debunking the Myth: Why AI Enhances, Not Replaces, Human Customer Support

Groove HQ

As stories of AI chatbots replacing entire customer support teams circulate, it’s easy to feel uneasy about the future. A notable incident involving a CEO who laid off 90% of his support staff after a chatbot outperformed them only adds fuel to the fire. However, let’s take a step back and assess the situation with […] The post Debunking the Myth: Why AI Enhances, Not Replaces, Human Customer Support appeared first on Groove Blog.

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Leading & Sustaining a Hyper-Growth Company

Sales Gravy

On this episode of the Sales Gravy Podcast, Jeb Blount sits down with KaTom CEO Patricia Bible to discuss what it takes to lead and sustain a hyper-growth company. Reflecting on her journey with KaTom, Patricia shared insights into the exponential growth of this hyper-growth organization. "It's been a whirlwind of achievements, challenges, and invaluable lessons," she remarked.

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Innovative Bonus Plans That Actually Foster Employee Motivation

The Great Game of Business

Not only are all bonus plans not the same, and they don’t have to be tied to higher profits (although profits are important). Read more with our guide!

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Valued and Recognized: The Key to a Motivated Sales Team

The Center for Sales Strategy

It takes a unique set of talents to be successful in B2B sales. People who are naturally self-motivated and have a strong desire to win consistently outperform the rest. But here’s the catch — these same people are those who crave recognition for their performance the most. Recognition isn’t just “nice to have;” but a crucial element in boosting employee motivation and job satisfaction.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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How to Reschedule a Meeting Professionally in 2024

Hubspot Sales

I‘ve been on both sides of the “how to reschedule a meeting” dilemma. I’ve found myself scrambling to book new times with contacts, and I've received my fair share of “So sorry, but I need to reschedule,” emails — and all of those instances were handled with varying degrees of tact and professionalism. It can be tough to know how to reschedule a meeting appropriately and effectively.

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Enhancing Customer Support with ChatGPT: A Game-Changer

Customer Think

Due to tech advancements, the consumer journey has changed a lot. The customers are already expecting too much because, through the internet, they want a personalised touch to their experience. 52% expect to use ChatGPT to answer customer questions, and 43% to outreach potential customers.

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The 5 Greatest Competitor Monitoring Tools To Help You Gain an Edge

Nutshell

While you should always focus on your business’s competencies and objectives first, keeping an eye on your competitors provides you with ideas on how to improve your marketing approach. Competitor monitoring tools give you the power to track your competition’s wins and losses, giving you a competitive advantage within the market. That said, different competitor tracking tools bring different features and benefits to the table.

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Traits of an Elite Seller

Force Management

Leading your organization to sustained revenue growth begins by honing your greatest asset: your talent. Every organization has its top performers, and usually others within the ranks hold the potential to become elite. When organizations invest in the learning, coaching, and development needed to level-up each team and player, they give themselves a competitive advantage at every touch-point in the customer journey.

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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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Social Selling: Launch Your Product to A Crowd of 32 Million on TikTok

Hubspot Sales

Candeeze is a small husband-and-wife D2C brand that sells freeze-dried candy online. They ran a unique launch strategy on TikTok, and their most-viewed video got: 32m+ views 3.5m+ likes 54.8k+ shares 15.7k+ comments It also gained them 280k followers in seven days. There are many reasons why their launch was so successful and gained the attention of millions.

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The Right Customer Promises Drive Better Marketing Results

Customer Think

One of the more infamous quotes in marketing is usually attributed to John Wanamaker, who reportedly said, ” Half the money I spend on advertising is wasted. The trouble is, I don’t know which half.” Cracking the code on what drives marketing effectiveness can be incredibly difficult.

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The Complete Guide to B2B Website Visitor Tracking (+ 10 Great Tools to Get You Started)

Nutshell

As a B2B business owner, it’s essential to follow up with valuable leads. It’s especially important to do so when they choose not to convert into customers. Think about how many potential customers you’re missing out on when you don’t attempt to approach those who already showed interest in your business. With the technology at our fingertips today, you can proactively reach out to visitors who are considering your solution without them needing to fill out a form.

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How AI Is Going to Revolutionize Customer Support!

Groove HQ

Artificial Intelligence (AI) is reshaping the world at an unprecedented pace. Platforms like OpenAI and Bard are at the forefront of this movement, offering tools that amplify human potential. They enable users to generate creative content, streamline processes, and extract insights from massive data sets. These platforms have garnered significant attention due to their advanced […] The post How AI Is Going to Revolutionize Customer Support!

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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The Evolution of Performance Management at Help Scout

Help Scout

VP of People Leah Knobler shares why we outgrew our old performance management system, how we revamped the process to embrace a more performance-driven culture at Help Scout, and what we've learned along the way.

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Offshoring and AI: How Cost-Cutting Fixation Can Damage Revenue and Brand Reputation

Customer Think

Both strategies require careful implementation and constant supervision! By John Goodman and Peter North, Customer Care Measurement & Consulting CCMC’s latest National Rage study found that 43% of Americans admit to having yelled at a service person, and over half reported having rage. 9% are seeking “revenge” against a company.

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Showing Your Shared Services ROI: 3 Ways to Prove Your Team’s Worth

Planview

As a leader of a shared services or center of excellence team, you might wonder how to showcase your team’s business value as tangibly as sales figures do. It’s crucial to articulate a clear and measurable value proposition for your team, which can significantly ease budget discussions. Let’s explore strategies for defining your team’s impact in quantifiable terms, making your contributions as evident and persuasive as financial outcomes when budgeting time comes around.

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Translating iconic experiences to a digital space—with Aesop’s Carine McGinnity

Zendesk

If you’ve ever walked into an Aesop store, it’s a full sensory experience. The smells, the sights, the samples—and the incredibly warm and knowledgeable staff. It’s hard to imagine such a rich experience ever existing online and yet, the team at Aesop is tackling just that. The work began in 2020, when much of the world retreated from physical spaces.

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Negotiate Larger Deals More Quickly

What if there was a better method of changing the conversation with your customer from delivering pricing to delivering value solutions? A method that would help keep you in control, manage the uncertainty, and close larger deals more quickly for you and your company? There is.

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10 Ways to Help Your Sales Team Use a Value-Based Selling Approach

Brooks Group

B2B buyers today see many products and services as commodities: items that seem equivalent no matter who produces them. This is when a value-based selling approach—the ability to add value to your product or service—is critical. For example, you could put Lee and Levi’s in the same category of durable, affordable, classic jeans. But both of these 100-plus-year-old brands have built passionate fanbases.

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The dark corners waiting to undermine your customer experience

Customer Think

In November of last year, I spoke at the CX NXT – Customer Experience Summit in Dubai on the topic of failure, fumbles and fiascos in customer experience.

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Navigating Technical Debt in the Automotive Industry

Planview

Amidst the relentless waves of innovation and competition, OEMs, suppliers, and manufacturers in the automotive industry navigate a sea of challenges and opportunities. Technical debt, the accrued cost of code awaiting updates, is a significant obstacle. According to McKinsey , this “tax” on development comprises about 40 percent of IT balance sheets, stemming from the intense pressure to enter the market and gather feedback swiftly.

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The AI-powered future of CX and EX is here—let us be your guide

Zendesk

AI is radically transforming the world of customer service, and at Zendesk Relate , you’ll gain insights and best practices to lead your organization through this next wave of transformation successfully and make your business ready for AI-first service. You’ll leave with the perspective, connections, and know-how to provide more meaningful experiences, deliver automated service through next-gen digital agents that customers love, and equip your agents and admins with the knowledge to harness cu

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Five Key Sales Challenges to Overcome in 2024

Revegy

As the saying goes, “change is the only constant,” and 2023 was no exception. The market saw many problems in sales: inflation and global conflicts roiled markets, causing some companies to tighten budgets and delay expenditures. B2B sellers often faced friction in the buying process, forcing them to cede more control to buyers, increase transparency […] The post Five Key Sales Challenges to Overcome in 2024 appeared first on Revegy.

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What Exactly Is Customer Experience?

Customer Think

Years ago, I wrote a post titled, What Exactly is Employee Experience? I know I’ve written tons about customer experience, and I’ve included my definition here and there, but there are always new folks coming into the discipline, so why not do a refresh.

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How to use a virtual data room for M&A 

PandaDoc

Mergers and acquisitions require buyers and sellers alike to enter in a vast amount of confidential company data. These documents are private and must be kept in a safe place for the duration of the deal, while still allowing appropriate access to all stakeholders involved in the transaction. A virtual data room (VDR) solves this problem. It provides a secure, online hub where relevant parties can conduct business virtually.

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Intelligent call routing: How it works and best practices

Zendesk

What is intelligent call routing? Intelligent call routing (ICR) is a refined telecommunications technology that efficiently directs incoming calls based on various factors, such as the caller’s needs and agent availability. ICR optimizes call handling and improves customer experiences by using data points and algorithms to connect callers with the most qualified agents.

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Contact vs. Company Intent Signal Data

Contact and company intent data both have their advantages. Contact-level intent leads can be acted on immediately to reach active buyers, while company-level leads improve outcomes for account-based marketing and other programs. This infographic unpacks the advantages of both contact and company data and gives details about how B2B marketers can benefit from both.