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Creating Sales Training That Sticks

Brooks Group

Studies indicate that participants in traditional curriculum-based training forget more than 80 percent of the information they were taught within 90 days. Sales training that sticks, however, results in behavior change because it’s reinforced. That requires involvement and buy-in from both sales leaders and salespeople.

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7 Characteristics of a Good Sales Trainer

Brooks Group

Sales training is essential to your company’s success. It’s a powerful tool for developing the full potential of every sales professional on your team. The Brooks Group’s training programs are led by expert sales trainers (aka facilitators) with real sales experience.

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The 33 Best Sales Training Video Channels on YouTube

Hubspot Sales

in 2013 on hiring sales training companies, one of the top five outsourced training expenditures, according to Training Industry. Clearly, if your team needs sales training, there's a lot of options out there. Tracy’s company, Brian Tracy International, offers training on a variety of subjects.

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A Playbook For Sales Leaders in a Time of Uncertainty

Brooks Group

We have a lot of incredibly smart people on our team, two of whom, Michelle Richardson and Russ Sharer, are exceptional at analyzing data, spotting trends, and developing training material to fill needs. Michelle and Russ created a “sentiment survey” that was distributed weekly to sales leaders. What should they do?”.

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Technical Skills Of A Sales Manager

Brooks Group

Further, they develop and train staff on specialized software for managing customer service calls and coordinate with the customer service team to set up new products and services. Also, they facilitate new business opportunities for a company by helping develop new supplier partnerships.

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Space – The Learning Frontier: How Brooks(OS) is Making Lessons Stick

Brooks Group

In fact, “space” is the essence of our latest innovation, Brooks(OS) – a sales training program that uses space as an ally, rather than a hindrance, to reinforce sales training lessons. Thus, we had no choice but to divide our IMPACT Learning Sales Training into shorter, and more digestible, chunks.

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Why You’re Losing Deals You Thought You’d Win

Brooks Group

In my new book Agile & Resilient: Sales Leadership for the New Normal, my co-author Russ Sharer and I discuss The Value Formula. Adapting to your customer’s behavior style helps facilitate trust and effective communication, while also minimizing unnecessary frustration for both of you.