Finance, Logistics, Shareholders and Stakeholders

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Selling to the C-Suite: Strategies for Reaching Executive Decision Makers

Brooks Group

MARCH 28, 2024

Discuss high-level impacts such as competitive advantage, strategic risks/opportunities, financial performance, and shareholder value, not just product features and tactical details. Have experts on your team who can speak to different functional areas like finance, operations, marketing, etc. Personnel = tactical/logistical buyers.

Decision-making

Decision-making Logistics Supply Chain Suppliers

How BrewDog Successfully Delivered a Customer-Centric Approach During Uncertain Times

Freshworks

APRIL 2, 2021

Owners James Watt and Martin Dickie created Equity for Punks, a financing model that gave shareholders discounts and other perks. In the last decade, the number of shareholders has grown to around 100 times that number (more than 130,000 Equity Punks). She continues, “they’re also our biggest critics, which we absolutely love.

Shareholders

Shareholders B2C Remote Working Customer Experience

Strategic Accounts Today

Selling to the C-Suite: Strategies for Reaching Executive Decision Makers

How BrewDog Successfully Delivered a Customer-Centric Approach During Uncertain Times

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