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Selling to the C-Suite: Strategies for Reaching Executive Decision Makers

Brooks Group

Discuss high-level impacts such as competitive advantage, strategic risks/opportunities, financial performance, and shareholder value, not just product features and tactical details. Purchase decisions often involve multiple stakeholders and a longer sales cycle. Tactical or logistical decisions are made daily by frontline employees.

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How BrewDog Successfully Delivered a Customer-Centric Approach During Uncertain Times

Freshworks

Owners James Watt and Martin Dickie created Equity for Punks, a financing model that gave shareholders discounts and other perks. In the last decade, the number of shareholders has grown to around 100 times that number (more than 130,000 Equity Punks). In our interview, Emma DeSena explains that these aren’t your average shareholders.