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Context and curiosity drive commerciality and pricing

Red Star Kim

This week’s PM Forum training workshop “Commerciality: Finance, Pricing, Innovation and Research” was attended by delegates from law, accountancy and insolvency firms. The crux of marketing is to anticipate (and meet) client needs whilst maximising profit. Price is a major driver of profit.

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Thinking about starting your own business? Here’s what to know

ACT

Determine whether you can build a profitable business model with this idea. If your finances permit, bootstrapping your business ensures complete ownership and gives you more control over business operations. You also need a well-defined cash-flow management strategy to make the most of business finances.