Red Star Kim

DECEMBER 18, 2023

In early December we welcomed 15 delegates to a PM Forum “Be more strategic” workshop. The workshop covered strategic thinking, business strategy and marketing and business development (MBD) strategy. Some think about a centralised or decentralised approach to strategy. Top-down or Bottom-Up Strategy?

Marketing 130

Marketing Strategic Thinking Artificial Intelligence Stakeholders 130

Red Star Kim

SEPTEMBER 8, 2023

Government policy and regulation – a key element of PESTLE analysis – also drives many new work opportunities for both lawyers and accountants. Often, pricing becomes the focus of these negotiations. Economics and pricing Economics underpins the commercial context for marketing and business development.

Procurement 147

Procurement Value Proposition Finance Artificial Intelligence 147

Account Management Skills

AUGUST 7, 2023

Because some of the stakeholders of the client with whom you’re negotiating as an agency may not be on the forefront of what their company’s policies are with respect to AI use. And that will be our best practice going forward in the contracts that we develop and negotiate. 33:33 Sharon Toerek Exactly right, yes.

Energy and Utilities 52

Energy and Utilities Negotiation Account Management Marketing 52

Red Star Kim

OCTOBER 13, 2023

A New Approach to Writing Job Descriptions (hbr.org)) Then it was over to the delegates – split into two teams to consider what current and future competencies they felt were important.

Supply Chain 162

Supply Chain Emotional Intelligence Construction Innovation 162