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Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing

Red Star Kim

In early December we welcomed 15 delegates to a PM Forum “Be more strategic” workshop. The workshop covered strategic thinking, business strategy and marketing and business development (MBD) strategy. Some think about a centralised or decentralised approach to strategy. Top-down or Bottom-Up Strategy?

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Be more strategic – PESTLE, Positioning and Plans

Red Star Kim

Instability in Government/Future Governments. Achieve buy in from all stakeholders. Work with other stakeholders to share ideas and brainstorm . Here are some of their thoughts although typically a lot of research would be undertaken for such an analysis. It would be a good activity for a group discussion.

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What is Enterprise Architecture?

Shapecast

There would be a supporting applications perspective, a data perspective and so on which different stakeholders and teams can use to understand what needs to be built overt time and why. For example, we have seen new architecture functions set up tight governance framework but with little focus on creating any target or interim states.

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Book review: The Strategy Book by Max McKeown

Red Star Kim

This one is equally helpful for experienced leaders and students first grasping the principles of strategic thinking. The author clarifies the strategic process while guiding the reader through it to create a new strategic mindset. Unusually, he has accolades for both customer service and human resources.

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How agencies are navigating the legalities of AI use, with Sharon Toerek

Account Management Skills

We help them protect their assets, monetize them, develop strong contracts with their clients and other stakeholders and navigate marketing regulations. Because some of the stakeholders of the client with whom you’re negotiating as an agency may not be on the forefront of what their company’s policies are with respect to AI use.

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Preparing M&BD professionals for the future – learning, skills and knowledge transfer

Red Star Kim

A New Approach to Writing Job Descriptions (hbr.org)) Then it was over to the delegates – split into two teams to consider what current and future competencies they felt were important.