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ALIGNING A MULTIFUNCTIONAL TEAM TO SOLVE A HEALTHCARE CUSTOMER’S LONG- STANDING PAIN POINT

Strategic Account Management Association

Pfizer is the winner of the 2021 SAMA Excellence Award for “Innovative Value Co-Creation.” By Emily Williams, Strategic Account Manager , Pfizer. The customer’s solution: a new patient care process for diverting lower-risk patients from the emergency department for immediate follow-up to an outpatient management clinic.

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How Aramex’s Young SAM Program Provides Strategic Value and Impact

Strategic Account Management Association

The overall SV&I organization is subdivided into segments that reflect customer needs across four strategic industry verticals: retail and e-commerce, oil and gas, telecom, and healthcare. Segments are managed by leaders specialized in each industry. “In These dedicated client business partners represent the customer’s perspective.

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Gaining Market Access in Emerging Markets – Take Action!

Clarity Engagement Solutions

the evolving healthcare industry, pharma and bio-tech companies are now focusing on each component of market access: – Price – Channel – Stakeholders – Government agencies How do these elements apply to new types of decision makers, previously unknown to market access teams?

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Gaining Market Access in Emerging Markets – Take Action!

Clarity Engagement Solutions

the evolving healthcare industry, pharma and bio-tech companies are now focusing on each component of market access: – Price. – Stakeholders. Customized processes and functions are required to effectively engage these new stakeholders. – Research each stakeholder and align your goals with theirs.

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UNDERSTANDING PHARMA CUSTOMER ECOSYSTEMS

Clarity Engagement Solutions

Pharmaceutical commercial teams struggle to understand what is defined as healthcare customer “ecosystems”. What are the pressures and challenges that stakeholders face at the moment? – The rapid pace of change and innovation. Because the changing dynamics make it more complex day by day. – Patient empowerment.

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UNDERSTANDING PHARMA CUSTOMER ECOSYSTEMS

Clarity Engagement Solutions

Pharmaceutical commercial teams struggle to understand what is defined as healthcare customer “ecosystems”. What are the pressures and challenges that stakeholders face at the moment? – The rapid pace of change and innovation. Because the changing dynamics make it more complex day by day. – Patient empowerment.

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Account Management Reinvented: The Role of Digital Mindset in Accelerating Sales Enablement

DemandFarm

He must now call and find out if any of these stakeholders are still relevant to the task he needs to do. He is so pleased to be able to see, at one glance, all the key stakeholders in his key account. He shortlists several people from previous reports filed. There must be a better way to do this’, he thinks.