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How to reach more senior clients, with Jenny Plant

Account Management Skills

They say that their client contact is not senior enough, or a major decision maker, and therefore, are not really going to be open to new thoughts, new ideas, and have any authority to open the door to other people within the organisation, or to say yes or no to new ideas that they’re presenting. Welcome to Episode 34.

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What a senior account director does in a brand strategy agency, with Andy Kaye

Account Management Skills

This episode is for you if you’re curious to understand what a senior account director does in a brand strategy agency. Transcript: Jenny Plant Today I am delighted to chat to Andy Kaye. Andy Kaye Thank you, Jenny, really honoured to be invited to join you. And really our role is to be really valued client partners.

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How to negotiate with procurement, with Mike Lander

Account Management Skills

We also dive into a five-step framework to help you negotiate more effectively and shed light on some questionable tactics employed by less experienced procurement professionals. link] [link] Transcript: Jenny Plant Today, I’m very excited to be chatting to Mike Lander. Mike Lander Jenny, thank you for inviting me.

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How does a non-billable CSD spend their time?, with Luke Bowler

Account Management Skills

Roy Murphy from Synthetic is going to provide an update on the current AI landscape, how brands & agencies are using AI, ethical considerations and challenges and we’ll be sharing some specific use cases for account managers. Transcript: Jenny Plant I’m delighted to introduce today Luke Bowler. Luke Bowler Thank you.

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Agency processes and client management, with Rob Da Costa

Account Management Skills

We discuss a myriad of topics, including: the process for hiring the right account manager at your agency examples of how to set client expectations and boundaries why having a written scope of work is key to successful project delivery and Rob’s thoughts in general on the agency landscape and the future of agencies.

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How to market your agency business, with Dan Archer

Account Management Skills

– practical and actionable advice for how to approach it. – practical and actionable advice for how to approach it. If your account managers are proactively looking for ways to help your clients reach their goals, you will grow your revenue too. You’ll find more details about my training programmes here.

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A creative director’s perspective on account management, with Joey Tackett

Account Management Skills

If you’re working in creative agency account management you know how essential it is to have a positive relationship with your creative director built on trust. Transcript: 00:00 Jenny Plant Today, I have Joey Tackett. 00:39 Jenny Plant I can imagine. Welcome to episode 93. I am a visual designer by trade.